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30 Tips for Great Digital Marketing

Duct Tape Marketing

By using a mix of these four strategies for great digital marketing: search advertising, webSite, search engine optimization, and social media. Search Advertising Tips. Make your website mobile-friendly! The 2014 Local Search Study results indicate that nearly 80% of local mobile searches end in a purchase.

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How to Put Your Website At the Center of All Your Marketing

Duct Tape Marketing

It should be mobile-friendly with a smart, simple design that’s easy to navigate. It should have a strong SEO strategy , complete with metadata, keyword research, and off-page elements. Each page should have a call to action aimed at driving conversions. That means creating a website with a modern promise and trust elements.

Marketing 101
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How to Conduct a Technical SEO Audit

ConversionXL

We’ll look at key ranking factors including content, speed, structure, and mobile-friendliness to ensure your site can be crawled and indexed. This can increase bounce rate and hurt conversions. In this article, you’ll learn how to conduct a technical SEO audit to find and fix issues in your website’s structure.

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Preparing Websites For The Unexpected | Smashing Mobile

mobile.smashingmagazine.com

Mobile Design’s Wake-Up Call Preparing Websites For The Unexpected. Advertisement. Mobile devices shake old habits in two ways. Now, not only do we have small-screen iPhones, Android phones, Kindles, iPads and other mobile devices, but we’re asking websites to adapt to whichever device comes knocking. Newsletter.

Mobile 101
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

This mindset, or something like it, is necessary to help key players within a business understand how data science & conversion rate optimization play a role to business growth. These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool.

Analytics 113
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5 Ways to Monetize Your Content in the Age of Facebook and Google Dominance

Duct Tape Marketing

Facebook and Google currently dominate online advertising, search, and traffic. Native Advertising. Google and Facebook account for more than 49% of digital advertising dollars spent by businesses. Native advertising drives leads back to your blog, website, or landing page through paid advertising efforts.

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The 7 Unholy Lies Your Analytics Are Telling You (and How to Discover the Gospel Truth)

ConversionXL

Each time you integrate with a new tool, add new social media buttons, and make other changes to your site in an effort to get more traffic and more conversions, you are likely to check your site more frequently. Mobile email apps are still tricky, though, and there will always be snags in maintaining attribution from every source.