reidhoffman.org

NOVEMBER 12, 2013

But with so many investors still licking their wounds from the dot-com bust, many focused on proven business models, such as advertising or e-commerce. Because unlike Google search or other means, it involves people you already trust. Normally, you’d expect us to explain our product — i.e., what “professional people search 2.0”

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Up and Running

AUGUST 19, 2016

Most people simply type out their product name, usually in an effort to follow what they think is working, because so many other businesses are doing it. You need to think of Amazon as one big search engine, because that’s exactly what it is—a search engine for products. Amazon Free Products Review Group.

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Duct Tape Marketing

JUNE 8, 2017

Negative keywords are those keywords that prevent your ads from being displayed for any kind of irrelevant and inappropriate search queries. And if your ads get triggered for irrelevant search queries then your ads won’t receive clicks at all and this would push the ad down in a lower position.

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Hearpreneur

MAY 9, 2018

It was a lovely tribute, but ultimately I decided that I needed to step in front of my company and put my own name on the door (plus, folks had a ton of trouble knowing how to pronounce the name). Then I went the traditional route of having my own name front and center, as Rebecca West Interiors. Photo Credit: Nicholas Holmes.

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www.rocketwatcher.com

DECEMBER 5, 2011

But name your startup John Smith and Associates and you’ve got yourself a problem. I’ve never named a company but I’ve named products a handful of times with decidedly mixed results (See my post on product naming here ). That might be tricky if your name is Ubbnoxx.us. Great post.

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