VC Cafe

MARCH 1, 2024

Companionship Differentiated value prop vs. generalist chat products – AI companion products hat specialise in content that mainstream models aren’t good at (or don’t allow), like fictional role plays or erotica. Verticalized Video Understanding – machine interpreted video.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

SoCal CTO

JANUARY 28, 2010

My flippant comment was, “If you do a Google search for Los Angeles web developer, you’ll find a LOT of people and firms.” In fact, my belief is that most startups should either be looking for a marketer or a web developer as they likely need to be differentiated in terms of marketing or should have complexity in their development.

Los Angeles 167

Los Angeles Web Development Web Developer 167

ConversionXL

NOVEMBER 25, 2020

The biggest ones I see are focusing on keywords for search optimization, tags, and descriptions. Now, there is opportunity in search optimization, however it pales in comparison to the recommendation engine from YouTube. The larger channel gets approximately 20% of its traffic from search, and the smaller channel is only getting 5.7%.

Channel 129

Channel Metrics Algorithm Video 129

Up and Running

SEPTEMBER 19, 2018

With the rise of new cannabis companies, it is important to differentiate your cannabis company from the competition, whether you are opening a farm, extraction operation, or dispensary. These include delivery, advertising, paraphernalia, and more. What differentiates your cannabis company from the one down the street?

Business Plan 154

Business Plan Technical Review Forecast Software Review 154

The Startup Magazine

AUGUST 13, 2019

Did you know that 76 percent of potential clients look online when searching for an attorney? Yes, this requires differentiating your firm and re-envisioning your business model. How much you’ll ultimately spend depends on a wide variety of factors including your practice area, advertising, location, and more.

Software Review 89

Software Review Business Model Lead Generation United States 89

Startup Professionals Musings

JANUARY 25, 2016

Emotional connections are often more valuable than money in building loyalty, differentiation and an exceptional customer experience. Maybe you still remember the days when competitive advantage was all about economies of scale, advertising power and service versus price. Culture growth follows the leader.

Customer 120

Customer Technical Review Differentiation Metrics 120

ConversionXL

JUNE 30, 2019

To find out who your top competitors are: Run a Google search; Check Google Trends, SimilarWeb, Compete, or Alexa. If your company doesn’t show up in search results or get clicked, you’ve got work to do. To create a value proposition that really differentiates your offer, you have to know how competitors position themselves.

SEO 126

SEO Conversion Analytics Design 126

ConversionXL

FEBRUARY 3, 2022

To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. A more aggressive promotion or advertising strategy can help your brand reach a larger group of your target customers. Your customers want different things. million (including over $10 million from Divvy).

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

MAY 11, 2017

To find out who your top competitors are: Do a Google search, check Google Trends, SimilarWeb, Compete or Alexa. If your company doesn’t show up in the search results or doesn’t get clicked on – you know you’ve got work to do. Reviewing a competitor’s online presence helps me understand how to differentiate my client.

SEO 131

SEO Analytics Conversion Search 131

YoungUpstarts

MAY 10, 2020

You can do anything with a video; advertise a product, make the customers laugh, appeal to their emotions, or even partner up with an influencer to get more product exposure. Humor in advertising works. In this type of video, you’ll simply be advertising a product you already carry or a service that your brand offers.

Video 235

Video Advertising Differentiation Audience 235

YoungUpstarts

NOVEMBER 19, 2013

Not only is the market overflowing with highly qualified individuals, but to complicate matters, the job search and application functions of yesteryear are no longer valid. You’ll have plenty of other areas in your profile where you can differentiate yourself. Must-have # 3: A headline that reinforces your professional brand.

Search 198

Search Los Angeles Social Media Social Network 198

Both Sides of the Table

JANUARY 12, 2014

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. So What is This Underbelly of Which You Speak?

SEM 379

SEM Viral Marketing Widget 379

Hearpreneur

JANUARY 28, 2022

As an advertising executive, I had to come up with the names of a number of companies. Almost out of a joke, Convrrt was born after a quick search for a domain name and Facebook profiles. Thanks to Marilyn Gaskell, True People Search ! #9- ParamountQuote. Thanks to Timothy Connon, Paramount Quote ! #4- 4- Easy to say and spell.

Naming 153

Naming Entrepreneur Jordan Merger 153

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. 2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] Glad to be here, John.

Marketing 75

Marketing Differentiation B2C PR 75

David Teten

APRIL 1, 2021

Almost every private equity and venture capital investor now advertises that they have a platform to support their portfolio companies. First Round Search , Startupschool , and GSV Passport are examples of comprehensive founder resources from investors. A true industry luminary will help in deal flow & differentiation .

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

ConversionXL

APRIL 1, 2019

However, if everyone scrolls the whole way through, added detail may help differentiate your company for your (presumably) advanced audience. Instead of saying, “We help advertisers get better results on Facebook,” include (or link to) a case study of a company that improved their return on ad spend after implementing your recommendations.

Technical Review 133

Technical Review Marketing Software Review Audience 133

Hearpreneur

AUGUST 17, 2022

Bezos famously only enters a new market if he believes that he can offer a differentiated (i.e. The largest search engine and streaming site were eventually combined due to this. Thanks to Anthony Vaccaro, Timewatch ! #4- 4- Jeff Bezos. Photo Credit: Omer Reiner. improved) customer experience. Thanks to Corey Tyner, Buy Yo Dirt ! #17-

Entrepreneur 126

Entrepreneur Technical Review Chad Software Review 126

Brandanew

OCTOBER 14, 2016

When utilized in the most proper manner, a large community on Instagram for your brand can be a highly-effective visual advertising channel. It is also helpful to create a list of local and brand-specific hashtags to differentiate your products from other brands. Having them check your posts is a new way of advertising your brand.

Community 100

Community Social Media Nashville Philippines 100

Up and Running

JUNE 27, 2018

Differentiate yourself. So if you want to reach out to cold customers, you may want to invest in optimizing your web presence so people can find you in Google search results, or even through billboards, or print advertising. Think of social media like any other paid advertising tool.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

crowdSPRING Blog

MAY 2, 2018

From traditional advertising to social media, online review management to blogging, search engine optimization to direct mail – it’s all marketing. 28% of small businesses believe that word-of-mouth advertising is the most effective way to attract new customers. Marketing covers a wide range of activities.

Small Business 73

Small Business Software Review Social Media Marketing 73

Up and Running

NOVEMBER 6, 2020

In addition to talking about your solution, you’ll want to include a section to talk about your competition and how you intend to differentiate your service from other alternatives. Do your prospective customers learn about new products by searching for solutions to their problems on Google? Do they go to trade shows?

Business Plan 87

Business Plan Forecast Churn Rate Acquisition 87

Duct Tape Marketing

OCTOBER 20, 2021

The science of advertising, how to figure out what to automate, just things that marketers are wrestling with today. Tim Brown (02:02): Yeah, I'd say differentiation. And I was working for an search engine optimization company at that time. I've been on his show. He's been on my show. And he's always bringing up new stuff.

Minneapolis 87

Minneapolis SEO Widget Technical Review 87

Duct Tape Marketing

FEBRUARY 23, 2022

Podcasts are and will continue to be an amazing marketing tool that gives you a way to build a community and gives you a platform to advertise your products and services. So, so what was kind of were, was that a real differentiator for you as a CPA or was podcasting just a side gig? So, so what's been your history. It could be, yes.

CPA 92

CPA Technical Review Hosting Audio 92

Duct Tape Marketing

DECEMBER 10, 2019

From your website to social media to video platforms to paid advertising, there are dozens of channels for you to explore. Voice search continues to grow. Visual search is also something to keep on your radar screen. Webrooming is the practice of searching for a product online while you’re physically in the store.

Customer 51

Customer Technical Review Social Media Search 51

VC Cafe

MAY 29, 2022

Snap’s stock plunged 40% last week after Evan Spigel announced the company will miss revenue targets, which raises questions about other ‘advertising powered’ social networks. Beyond growth momentum and compelling KPIs, this is where investors will search for true strategic differentiation and a path to profitability.

Venture Capital 183

Venture Capital Early Stage Valuation Startup 183

ConversionXL

DECEMBER 16, 2020

While “machine learning” has been talked about by marketers and advertisers for years, it’s no longer something you can ignore. Differentiation Strategy. You must differentiate your company to get it, yet hardly anyone does. Stop chasing trendy tactics and build a real differentiation strategy.

Artificial Inteligence 93

Artificial Inteligence Differentiation SEO B2B 93

Duct Tape Marketing

DECEMBER 28, 2022

Podcasts are and will continue to be an amazing marketing tool that gives you a way to build a community and gives you a platform to advertise your products and services. John Jantsch (04:52): You know, you mentioned that, I mean, it was such a great differentiator, right? So, so what's been your history?

Audio 50

Audio CPA Technical Review Hosting 50

The Startup Magazine

AUGUST 15, 2022

However, it is important to recognize that the digital divide is not a binary concept and there are a number of differentiating factors that make up this blanket concept. At its most basic definition, the digital divide is the gap between those who have access to computers and the internet and those who do not.

Technology 156

Technology Internet Government Mobile 156

Up and Running

APRIL 17, 2018

In 2016, mobile search officially overcame desktop search with nearly 60 percent of all searches coming from mobile devices. Plus, Google is now penalizing websites that aren’t optimized for mobile, which means your website may not pop up in search results, making it hard to attract more website traffic.

SEO 80

SEO eCommerce Analytics Software Review 80

Duct Tape Marketing

NOVEMBER 2, 2023

07:11] With so many tools claiming the same space, how does Databox differentiate itself? [08:43] So marketing is the worst where you have website analytics like Google Analytics, maybe HubSpot, you have SEO data from SEMrush, hres Search Console. 08:43] Many tools only show real-time data, making historical comparisons challenging.

Metrics 74

Metrics Analytics Forecast Software Review 74

YoungUpstarts

FEBRUARY 23, 2015

Well, Kevin M Ryan and Rob “Spider” Graham purports that digital marketing and online advertising is the answer. We are first given an overview of the digital advertising world as well as techniques used in planning online campaigns. Next, the book digs into the different digital advertising options. Digital Display Advertising.

Social Media 100

Social Media Campaign SEO B2C 100

Hearpreneur

MAY 21, 2016

There’s no shortage of PR agencies out there and as a young business, we understand how important it is to differentiate ourselves. Powerful word of mouth advertising at a very minimal cost. 3 – Upside Down Advertising. We’re a global consumer services marketplace, and we run a reverse advertising model.

Entrepreneur 80

Entrepreneur Technical Review Advertising PR 80

The Next Web

FEBRUARY 1, 2014

Building thought leadership throughout your career is a helpful way of differentiating yourself from those around you. Since the marketing industry is so vast, there are many areas of expertise that a professional can become familiar with and really own—like wearable tech, social media marketing, mobile advertising and more.

Leadership 146

Leadership Marketing Social Media Audience 146

Hearpreneur

SEPTEMBER 7, 2022

As a professional in advertising, I composed a creative brief outlining what I desired a name to convey. Instead of searching for a name that sounds trendy or fancy, I searched for a meaningful name that could truly represent the heart of my brand. 14- Stands out in search engine results. Photo Credit: Ricardo Pina.

Naming 126

Naming Entrepreneur Pennsylvania Italy 126

Steve Blank

OCTOBER 4, 2010

Using this idea to differentiate themselves as the hot new Silicon Valley VCs, some of his former business school students made this phrase their rallying cry. Over the next ten years, while Ford focused on cost reductions, General Motors built a diverse and differentiated product line. The only problem is that it’s simply not true.

Silicon Valley 321

Silicon Valley Differentiation United States Customer Development 321

Up and Running

MARCH 5, 2015

When done right, a company’s name can play a powerful, multi-dimensional role: It helps to establish differentiation from competitors. There’s a small media agency that sends me emails every now and then, offering great value advertising space on some of the most-read sites on the web. It can set the right tone for the business.

Naming 60

Naming Hosting Search Europe 60

Duct Tape Marketing

APRIL 14, 2024

Before you start your search, take some time to define your marketing goals and the specific challenges you’re facing. We’re going to study how we’re gonna differentiate. This might include a mix of digital marketing, content marketing, social media, email marketing, and traditional advertising.

Hiring 79

Hiring Leadership Differentiation Cost 79