Duct Tape Marketing

JUNE 3, 2011

The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. While initial social media initiatives were focused primarily on building and engaging in organic ways, smart marketers are now adding paid campaign support to the social mix very much like search engine marketing relies on PPC ad support.

Small Business 62

Small Business PPC Social Media Public Relations 62

Duct Tape Marketing

JUNE 14, 2011

The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. Use traditional broadcast and print advertising to drive prospects to a series of free online videos that educate, entertain and inform – oh, and build know, like and trust. Note: There have been some updates since I published th.

Small Business 68

Small Business Lead Generation Social Media Advertising 68

Duct Tape Marketing

NOVEMBER 3, 2011

The marketing funnel approach of loading lots of leads into a marketing process aimed at squeezing a few through the small end is fundamentally broken these days. Yes, you still need to get in front of prospects, but the greatest source of lead generation these days is a happy customer. 5) Mix and Match Your Lead Generation.

Marketing 71

Marketing Lead Generation Operations Conversion 71

Duct Tape Marketing

APRIL 21, 2011

The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. I wrote last week that the Most Powerful Form of Lead Generation is a Happy Customer and the hourglass model put the focus squarely on that idea. Business owners and marketers don’t necessarily need. All rights reserved.

Marketing 69

Marketing RSS Social Media Lead Generation 69

Duct Tape Marketing

APRIL 18, 2011

The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. All rights reserved. iThemes Builder by iThemes Powered by WordPress Delicious Facebook Digg Flickr LinkedIn Twitter SlideShare Youtube grab this. marketing business art entrepreneur writing speaking

Small Business 77

Small Business Marketing Engineer RSS 77

Duct Tape Marketing

APRIL 28, 2011

The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. Start looking for ways to create and document a marketing system that you can teach others to run and remove yourself from the lead generation and conversion game. Business owners and marketers don’t necessarily need.

Marketing 65

Marketing Valuation Differentiation Lead Generation 65

Duct Tape Marketing

MAY 27, 2011

The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. Like much of the “Twitter is total waste of time” talk that emerged in 2008, there’s truth, hype and money to be made and lost in every new direction the Internet takes us. . Business owners and marketers don’t necessarily need. All rights reserved.

Small Business 58

Small Business RSS Marketing Mobile 58

Duct Tape Marketing

JUNE 17, 2011

The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. People now use it for basic one to one communication far more frequently than the telephone and this behavior calls for expanded thinking around the topic in general. View it in that light and perhaps some creative uses leap to mind. .

SMS 73

SMS Marketing Mobile Social Media 73

Steve Blank

NOVEMBER 2, 2009

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) Very few companies can make the “Four Steps to the Epiphany” work financially – this is one reason having engineering located in a cheaper country from day one is a major plus.&#

Lean 244

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Duct Tape Marketing

MAY 10, 2011

The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. You’ll find it in my book The Referral Engine as well.) This is a powerful mindset change that is highly effective in any targeted lead generating situation you can imagine. Related Posts: Are There Holes In Your Network?

Small Business 57

Small Business Marketing Engineer Social Media 57

Duct Tape Marketing

FEBRUARY 2, 2016

Search Engine Optimization is one of the more shapeless marketing terms we get to wrestle with these days. Today, it’s important to consider SEO as an option in parallel with other established lead channels such as Public Relations, Advertising, and Referral Generation.

SEO 28

SEO Dividend Channel Conversion 28

Duct Tape Marketing

MAY 19, 2011

The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. You’re not just bringing in leads, you’re nurturing them and building your reputation … and that’s the kind of lead generation that will keep paying off for months and years to come. 5 Practical Tips for Gett. :

Social Media 42

Social Media Email Small Business Programming 42

Duct Tape Marketing

APRIL 24, 2012

The idea behind this concept was to make all aspects of marketing such as advertising, sales promotion, public relations, and direct marketing work together as a single force, rather than allowing each to work as a stand alone. Your advertising. Your referral generation. Your public relations.

Social Media 62

Social Media Public Relations SEO Lead Generation 62

Duct Tape Marketing

JUNE 23, 2011

The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. Note: There have been some updates since I published th. 5 Practical Tips for Gett. : As the importance of Facebook as small business marketi. 5 Steps to Successful Fac. Currently Facebook boasts somewhere in excess of 400 mi. . All rights reserved.

Small Business 70

Small Business Marketing Social Media RSS 70