Advertising Global Metrics PPC 
ConversionXL
MARCH 3, 2016
Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.
Hearpreneur
FEBRUARY 13, 2022
8- More home buyers, low mortgage rates, data management, virtual reality and automated advertising. They may also target ads to specific audiences and track real-time metrics like views, clicks and demographics. However, there has been a noticeable shift to Facebook ads and Google Pay Per Click (PPC). Photo Credit: Corey Tyner.
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ConversionXL
MARCH 3, 2021
When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.
Occam's Razor
JULY 22, 2013
My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Truly reflect on whether our marketing and advertising initiatives are broad enough and optimized enough for each customer consideration stage, and finally.
Occam's Razor
JULY 6, 2015
A thing three that shares optimally aligned See-Think-Do-Care metrics! Not just your largest addressable audience , that leads to the omni-present spray-and-pray advertising on TV and in magazines. Dive just a little bit into the PPC or Display teams/agencies. This one optimizes for a local maxima and not a global maxima.
Occam's Razor
JULY 1, 2013
An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). What's missing from the celebration is the answer to this question: What does the global maxima look like? SiteCatalyst.
Occam's Razor
SEPTEMBER 30, 2013
We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.
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