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Are You Ready for Equity Based Crowdfunding?

Up and Running

The SEC’s proposed rules (mandated by the JOBS Act of 2012) amend the Securities Act of 1933 and the Securities Exchange Act of 1934 to allow the offer and sale of securities through an internet crowdfunding campaign, similar in some respects to donation crowdfunding campaigns conducted on Kickstarter and Indiegogo.

Equity 125
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. We have run very successful campaigns by brands such as Sony, NBC, Microsoft, Universal, Clicker and others.

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What is CRM? Customer Relationship Management Explained

Up and Running

This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. This can help them better manage marketing campaigns with clear goals and objectives. This can be direct business partners, vendors, or even affiliates that you identify a mutual benefit from sharing data.

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Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Occam's Razor

I threw out the world class tool, purchased ClickTracks for a fraction of the cost and put money into Analysts and boom! You have aggregated data into three pieces and we all know aggregated data stinks at delivering insights! No simplified over promise under deliver aggregates! Clean into the three desired categories.

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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Just to ensure you are executing against your right mental model. You can’t track everything.

Metrics 137
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? All standard reports in Google Analytics give 100% of conversion credit to the last "campaign" prior to the conversion. Campaign is defined as anything but Direct traffic. That is so cool.

Channel 161
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Tips for Success via Business Crowdfunding

Hearpreneur

Hence the problem why they are having a hard time generating leads on a cost-basis that makes sense for them. But just wanting to raise and offering your opportunity to investors isn’t enough to guarantee a successful campaign. Find the experts and our affiliated partners. And what is the biggest don’t?