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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many through affiliate deals? How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? At the highest level you’ll obviously want to track how many customers your adding every month (and for some businesses that have hit scale this is measured on a daily basis).

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

I believe that many social networks confused this idea. They already had a completed product and a distribution deal with the largest affiliate network company, Commission Junction. The affiliate networking market alone is about a $2 billion industry now. Not necessarily in the shopping mindset.

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ProfessorVC: Touched by an Angel

Professor VC

While currently free to angel groups, their business model revolves around aggregating the angel investment data. According to their research, overall returns on group-affiliated angel investments average to a 2.6X According to their research, overall returns on group-affiliated angel investments average to a 2.6X

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Boardex and Relationship Science make it easier to understand and map social networks into potential limited partners. Foundry Group is using their portfolio company Monday to aggregate portfolio companies’ job postings on their own jobs page; Point Nine Capital uses Recruitee for the same purpose.

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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Measure retention rate over time in aggregate – or for optimal health, segment retention rate – and measure it for the various objectives you have set for your email marketing program. Four simple metrics that help you understand how effective you are in the acquisition stage of your email marketing. More ideas here and here.

Metrics 137
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VentureGeeks Unveils Pre-Seed Investments in Five Israeli Startups

VC Cafe

They plan to scale by using ecommerce aggregators as affiliates. According to the founders, Eyal Yair and Ron Hartman, the main benefit of the system is the ability for artists to distribute their music and charge for downloads, across social networks, but especially on Facebook.

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Six Web Metrics / Key Performance Indicators To Die For

Occam's Razor

Even if you and I are in the same sector (ecommerce) or the same business (social networking) it is important to know that we will usually drive different objectives, and hence different KPI's. You have a social networking application. Use data sampling if you have to. Remember the reward is well worth it. #4:

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