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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Is PPC data showing in Google Analytics? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? PPC Keyword ID’s Visible on Landing Pages. Offline marketing, newsletters, social media, affiliate links, etc. Is enhanced link attribution turned on? AdWords Integration. Filter Creation.

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Marketing is Design: Three Words that Increased My E-commerce.

Software By Rob

Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed. The problem was that when I’d purchased the site 18 months ago the conversion rate (the rate at which it converted visitors to buyers) was hovering right around 0%. Subscribe via RSS On Twitter? Check out my book Like this post? 3 Rob on 02.10.09

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Standard Metrics Revisited: #3: Bounce Rate

Occam's Razor

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. Are your email, affiliate, other marketing campaigns yielding low bounce rates? 4: Measure bounce rate of your AdWords, AdCenter, YSM (PPC) campaigns.

Metrics 120
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Web Analytics Segmentation: Do Or Die, There Is No Try!

Occam's Razor

Among things in the above image I love analyzing Direct (to understand value of the free traffic), Visits with Conversions (to understand my BFF sources and pages and behavior), and Non-bounce Visits (to understand people who give me a chance to do business with them). Coupon affiliates. "Social to your website. Paid search.

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SEO Advice for Bootstrapped Startups

sharkseo.com

RSS Feed 19 Nov 2010, Posted by admin in Featured , Nohat , 26 Comments SEO Advice for Bootstrapped Startups SEO can provide a hugely valuable source of traffic, if done right – especially for a bootstrapped startup where money is tight. [link] Home Archives Search Game Who Is Shark SEO? Those words will be more competitive to rank for.

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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ I wanted to put this as #3 because if it were a "conversion" campaign then it would not be a "branding" / feel good campaign. Another thing people forget is to measure the overall impact, beyond simple conversions.

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Web Analytics: An Hour A Day

Occam's Razor

RSS and RIA's. If you have fifteen years of experience you'll still learn loads from chapters that cover holistic search analytics (internal, SEO, SEM/PPC) and Statistical Significance and Multi Channel Marketing Analytics and Advanced Conversion Rate measurement and more. It is a book about Web Analytics 2.0.