Startup Professionals Musings

JUNE 5, 2012

Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. In the following quarter, we jointly signed up two new customers who loved our “end to end” integrated solution.

Non-Compete 241

Non-Compete Merger Technical Review Software Review 241

Startup Professionals Musings

MAY 4, 2011

Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. In the following quarter, we jointly signed up two new customers who loved our “end to end” integrated solution.

Partner 225

Partner Non-Compete Merger Technical Review 225

Startup Professionals Musings

APRIL 9, 2010

Your goal is to find a way to partner with your "competitor" in such a way that both parties can substantially benefit from the other's resources - but without stealing customers or damaging anyone's credibility. Best of both creates a new market. Up-sell related products after the initial sale. Cross endorsement.

Partner 120

Partner Non-Compete Exit Strategy Affiliate 120

Occam's Razor

SEPTEMBER 19, 2011

How do you figure out if you are spending more money reaching the exact same current or prospective customers multiple times? We have to do Email Marketing. We have to have a robust Affiliate network. Maybe it is Affiliate and Paid Search. Like-type as in customers that share certain common attributes. The people.

.Net 119

.Net Campaign Channel Analytics 119

Occam's Razor

JANUARY 28, 2013

AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. Why is it that www.orbitz.com uses none of my location signals to customize content on their home page to appeal to me? Sad, right?

Web 164

Web Design Marketing Security 164

Occam's Razor

AUGUST 28, 2006

It measures the customer interaction in a very small number of web pages, probably one for cart and two to three for checkout. Hence at its highest level the metric helps you understand how much money is left on the table by your customers. You can test these to prove if they move the right levers for your customers.

Metrics 98

Metrics Analytics SEM Campaign 98

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I have a few contractors to do the technical side of my work and a customer support person, but that’s it. I didn’t have that contractor doing customer support. The difference here is the entry-level cost to buying web property, not physical property, is much lower than what it is to buy real-world properties.

Technical Review 76

Technical Review Software Review Prospectus Audience 76