Remove Affiliate Remove CPA Remove Revenue Remove Video
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

Media Planning Media Buying Publishing Display Advertising Video Mobile. CPM Calculator CPA Calculator Website Optimization ROI Calculator. To get your 2013 marketing plans on track to increase revenues, here are seven social media tactics based on solid research that you need now. SEO Paid Search Search Marketing. Media Buying.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

They already had a completed product and a distribution deal with the largest affiliate network company, Commission Junction. The affiliate networking market alone is about a $2 billion industry now. This form of advertising is know at CPA (cost per action). It should lead to higher conversion rates and happier customers.

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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. Notice above I only have two CPA values.

Channel 161
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UTM Parameters: A Complete Guide for Traffic Attribution

ConversionXL

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. ad campaigns), it’s easy to see the revenue and ROAS for each campaign. utm_content.

Analytics 118
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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. It has been a great way to immediately influence revenue for my ecommerce engagements. Affiliates!

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Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Acquisition: CPA. You need to know, obsessively, what you get for it.

Metrics 151