Affiliate Metrics Naming PPC 
ConversionXL
NOVEMBER 23, 2022
This defines how to connect problem themes to a metric strategy, building a metric-driven action system. Its effectiveness is measured by engagement and leading indicators, which are the usual metrics in this case (traffic, clicks, impressions, time on page, or branded search volume growth). How will you act? Gaetano DiNardi.
ConversionXL
NOVEMBER 22, 2022
Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.
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Occam's Razor
SEPTEMBER 20, 2010
They need a solution and your name pops up into their head and they type. So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? If they are like every other company that obsesses with PPC and Yahoo! Visit 2: Came from Affiliate Campaign click.
Occam's Razor
JANUARY 20, 2010
End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success). Back to our story. " In April 2009!!
Occam's Razor
JULY 22, 2013
My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. What consideration state might someone be in?
Occam's Razor
JANUARY 7, 2007
I am not affiliated in any way this this company and do not benefit in any way from recommending them. During implementation (and indeed if you evolve your site often) you will have to make sure that you “teach” your web analytics tool which combination of file name and parameters identifies a page. 9-4f8TLjxABMw.
Occam's Razor
DECEMBER 21, 2009
Affiliates. A best practice is to pull atleast some input metrics (Visits) with some attribute metrics (% New Visits), have something that denotes customer behavior (bounce rate) and it is criminal not to have atleast a couple outcome metrics (goal conversion rate, per visit goal value). Products sold. Pages viewed.
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