Aggregator Algorithm Conversion PPC 
Occam's Razor
OCTOBER 21, 2013
A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. No keyword-level conversion analysis. Aggregated search engine level analysis.
Occam's Razor
OCTOBER 14, 2014
Outcomes of the conversations with your Finance team and Sr. Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Even if they give you conversion rate benchmarks. Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags.
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Occam's Razor
AUGUST 12, 2013
MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? Hurray, hurray! • It is sweet.
Occam's Razor
JANUARY 30, 2012
Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Finally, you bring together Conversion Rate with the Goal Value delivered by the Social obsession. I would like an alert when goal conversion rate for any day is greater than 25%. Try to look at your top 25 campaigns and compare conversion rate.
Occam's Razor
FEBRUARY 22, 2010
If you are analyzing data for your SEO or PPC campaigns and you find the search engine providing the data then you should instantly embrace it and immediately propose marriage! #5: Many vendors now aggregate this real customer data and present it in the form of benchmarks that you can use to index your own performance.
ConversionXL
JULY 11, 2016
Elite Camp is a 3-day traffic and (mainly) conversion event. “Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Build a business case around conversion optimization. 7 Basic Plots on Wikipedia ). Change of test method.
Occam's Razor
FEBRUARY 9, 2015
she will look at all her observations of other supermarkets on Earth, on other planets, and do her best to give your the best normalized, indexed, algorithm'ed number. And I'm totally ignoring that demo/psycho data is deeply inferred and algorithmized. You, see why the two numbers might not tie? million Unique Visitor.
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