Aggregator Algorithm Engineer PPC 
Occam's Razor
OCTOBER 21, 2013
As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies. We are headed towards having zero referring keywords from Google and, perhaps, other search engines.
ConversionXL
JULY 11, 2016
“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Limit the regret of showing the least performing variation to 50% of your visitors by using bandit algorithms. Pillars : Content/SEO, Paid, Growth engineering, Referrals.
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Occam's Razor
AUGUST 12, 2013
Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? You don't have to do attribution analysis for all your conversions in aggregate. It is not possible to force people down that path! But show the actual report. You do too.
Occam's Razor
FEBRUARY 9, 2015
The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. she will look at all her observations of other supermarkets on Earth, on other planets, and do her best to give your the best normalized, indexed, algorithm'ed number.
Occam's Razor
JANUARY 30, 2012
Nourish yourself with the "info snacks" the tool's engineers and product managers cooked up. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Or open the new search engine optimization reports in Google Analytics , for your Queries look at Impression and try Comparison for CTR.
Occam's Razor
FEBRUARY 22, 2010
It is simply magnificent what you can do with freely available data on the web about your direct competitors, your industry segment and indeed how people behave on search engines and other websites. They are available from all the major search engines such as Google, MSN, Yahoo! 4: Search Engine Data.
Occam's Razor
OCTOBER 14, 2014
… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis. In my case I'm looking at Social Media (boss LOVES social!), Direct Traffic (I get a lot of it!)
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