Designing startup metrics to drive successful behavior | For Entrepreneurs
www.forentrepreneurs.com
FEBRUARY 2, 2010
Peeling back one more level, they may tell you that they ran three major campaigns to drive visitors to the site, as well as relying on the normal levels of word of mouth traffic. For example in the above two formulae, we can see that a big driver of the model is visitors to the web site. But this can be expensive to increase.
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