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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. It’s an SEO strategy that focuses on making users happy rather than hitting a particular keyword density or winning exact-match anchor text. Look at the search engine results page (SERP).

Search 126
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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis. For this blog, Benchmarking classifies me into Internet & Telecom vertical. Direct Traffic (I get a lot of it!)

Analytics 133
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Video Hosting Platforms: Which Is Best for Your Business?

ConversionXL

It’s the second largest search engine in the world, and content from their platform reaches more 18–49 year-olds than any broadcast or cable TV network. The plan targets data scientists and video engineers. Display the video in 16:9 format for desktop viewers, then automatically resize to square or vertical for mobile viewers.

Hosting 127
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Transcript of What Local Businesses Need to Know About the State of Local SEO

Duct Tape Marketing

Transcript of What Local Businesses Need to Know About the State of Local SEO written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Perhaps one of the hottest things in marketing today is local SEO. He is the Head of Product and Engineering at Moz. Back to Podcast. Transcript. This is John Jantsch.

SEO 54
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Tracking Multiple Domains: Setup & Reporting for Dozens of Sites

ConversionXL

What about corporation-wide reporting for different brands, verticals, portals, or even companies within a multinational concern, all of which operate in different countries? Aggregate them and consider how those needs transfer to your web analysis tool: What do you want to analyze? What are your business requirements?

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The Definitive Guide To (8) Competitive Intelligence Data Sources!

Occam's Razor

It is simply magnificent what you can do with freely available data on the web about your direct competitors, your industry segment and indeed how people behave on search engines and other websites. They are available from all the major search engines such as Google, MSN, Yahoo! 4: Search Engine Data.

Analytics 123
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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. It looks and feels very different from content optimized for search since it isn’t beholden to any SEO tactics like word count and keyword density.

B2B 133