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8 strategic hacks for building marketplace liquidity

The Next Web

Today, Airbnb, oDesk and multiple second-hand fashion marketplace startups show that there are tons of untapped verticals where horizontal product platform cannot serve properly or where consumer simply prefer a more tailored brand. Start with aggregating scarce and in-demand inventory. Time shift demand and supply.

B2C 136
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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. A couple more tips on benchmarking using your own web analytics data, this time the performance of your content on your site – mobile or desktop, site or app. Direct Traffic (I get a lot of it!)

Analytics 133
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Special: 20 Israeli Startups Come to London for “New Media” Delegation

VC Cafe

ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals. The platform supports multiple verticals such as real estate, cars, travel, hotels, flights, jobs, events, products, eCommerce and more.

Media 145
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Video Hosting Platforms: Which Is Best for Your Business?

ConversionXL

The average mobile viewing rates are 40 minutes per session.) Adjust sizes to be mobile friendly or accommodate those with poor eyesight. Display the video in 16:9 format for desktop viewers, then automatically resize to square or vertical for mobile viewers. All that said—YouTube has its downsides. Overlay text.

Hosting 127