Startup Lessons Learned

APRIL 14, 2009

First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. This unit of progress is remarkable in several ways.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

JUNE 24, 2014

77% of Users Believe Social Login Is A Good Registration Solution… … and should be offered by any website, according to the same aggregated research published by WebHostingBuzz. However, be aware that any slips in customer service or problems with products can also go viral. The Next Generation Of Social Engagement.

Social Network 130

Social Network Viral Social Media B2C 130

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Today, many of these businesses are suffering because the ecosystem no longer balances thanks to the Internet.

Customer 156

Customer San Francisco Viral Lean 156

ConversionXL

SEPTEMBER 2, 2019

77% of users believe social login is a good registration solution… …and should be offered by any website, according to the aggregated research published by WebHostingBuzz. However, be aware that any slips in customer service or problems with products can also go viral. This post contains video, click to play]. Image source.

Social Network 73

Social Network Viral Social Media B2C 73

Occam's Razor

AUGUST 22, 2011

Customer Personas, Customer Value, Customer Retention and Non-line Marketing. Aggregation of Marginal Gains: Recession Busting Analytics! Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions. Market Motive: Internet Marketing Knowledge On Tap. Five Rules for High Impact Web Analytics Dashboards.

Analytics 124

Analytics Metrics SEM Web 124

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Would that help retention and NPS (Net Promote Score)? You guessed it — straight up free money. Would they be loyal?

IPO 82

IPO Customer Matching Silicon Valley 82