Remove Aggregator Remove Management Remove Non-Compete Remove PPC
article thumbnail

Startup Marketing: The Nine Levels of Traffic Quality

Software By Rob

From the results fo the aggregate behaviours, real time videos and heatmaps you can mend any deficiencies and make it easier for visitors to your site to become buyers. #4 9 gives way to other PPC SE’s like Bing and Yahoo? 9 gives way to other PPC >SE’s like Bing and Yahoo? 3 Dan on 01.12.10 at 9:32 pm [.]

article thumbnail

Knowledge

Occam's Razor

Lack Management Support or Buy-in? Customer Personas, Customer Value, Customer Retention and Non-line Marketing. Aggregation of Marginal Gains: Recession Busting Analytics! 3 Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI.

Analytics 124
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Two Amazing Bar Charts: % Content Consumption, % Share of Search

Occam's Razor

But sometimes going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). I understand.

Search 135
article thumbnail

Data Analysis 101: Seven Simple Mistakes That Limit Your Salary

Occam's Razor

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). For bonus points you can analyze Mobile Search traffic performance with Mobile Non-Search traffic performance. Never Compare Apples to Watermelons. Very easy to create.

Salary 130
article thumbnail

Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

You are a news site like The New York Times or you are a non-profit like Idealist or you are the team running Google Maps. You can measure this at an aggregate level, or you can measure it just for your campaign traffic. I am using Compete for the above report. A fairly low bar. What was it after? Notice the competitive trends?

Campaign 128
article thumbnail

Key Insights from Every Speaker of Elite Camp 2016

ConversionXL

“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Iridion – Optimization Workflow Management for free. Use free test software to minimize the cost of A/B testing ( A/B Testing with Google Tag Manager ).

PPC 48
article thumbnail

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Here is the data for this blog from another tool I really like and use a lot, Compete … It is pretty close to reality, though everything from Dec '13 through mid-year is imprecise. In this post I've used Compete, Hitwise, SimilarWeb for site-centric analysis. It does not show data for non-US visitors to your site.

Metrics 60