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Google BigQuery: A Tutorial for Marketers

ConversionXL

Alternatives include Amazon Redshift , Snowflake , Microsoft Azure SQL Data Warehouse , Apache Hive , etc. Every month, you go to each of these tools and search for useful data to fill your report. Once the project is created and you’re in BigQuery, you’ll need to know some SQL to start playing with your BigQuery data.

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A Quick Primer on B2B Conversion Optimization

ConversionXL

So the process in B2B looks a bit like this (simplified): Visitor → MQL → SQL → customer. There you want to look at things in clumps and aggregates. As Scott Brinker said in Search Engine Land : Scott Brinker: “In B2B, where respondents are more risk aware, they’re even less comfortable making leaps of assumption.

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Raw Data & Google Analytics: A Game Changer

ConversionXL

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Where do my users come from?

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A Marketer’s Guide to Kaggle for Analytics and Data Science

ConversionXL

Enter a keyword to search the datasets database. Work with R, Python, and SQL code directly from the browser—no need to install anything. When it comes to how this works with Kaggle, the essence is that you can: Access data stored in BigQuery directly via Kaggle with some SQL code, then analyze it directly on Kaggle with R or Python.

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Google Analytics vs. Google Analytics 360 (Based on a Decade of Implementations)

ConversionXL

For example, while the data aggregation process in Google Analytics seems like a “normal” feature, it might be a hurdle if your business needs to process data at the hit level instead of by sessions or campaigns. Use Google Ads actively and have more than 15,000 clicks on Google search. Want a reliable solution based on internal data.

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Lessons Learned: Sharding for startups

Startup Lessons Learned

If youre of the type of organization that doesnt use db access objects directly, but simply passes SQL statements through a central API, you can try this: consider the entity identifier as part of the statement itself. Nearly every SQL query I see has a join. The actual directory itself is straightforward. E, How is WoW sharded?

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Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

Occam's Razor

These are your Directors, your owners of the Paid Search strategy, and other functional leaders. Your dashboards don't need more wiz-bang graphics or for them to be displays of your javascript powers to sql your hadoop to make big query cloud compute. They need more English language. They need your brain in a box. Ok, three boxes.

Analytics 159