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Minimum Viable Persona – Get To Know Your Customers All Over Again

YoungUpstarts

by Andrea Fryrear, author of “ Mastering Marketing Agility “ The profound transformations in the world over the past 3 months have led to a radical and rapid fire transformation of consumers’ preferences and needs. Consider the example above, which is primarily for a B2B audience. An Exercise to Generate Your MVP.

SCRUM 162
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30 Entrepreneurs Share Their One Prediction for Business in 2022

Hearpreneur

COVID-19 saw several changes, particularly in the area of telephonic development. Many B2B buyers now prefer digital meetings, digital conference calls, and negotiations. B2B enterprises would have to use various digital technologies like workflow management software to attain these goals. Thanks to Michael Sills, NeoGamr !

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The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

While the customer development framework of Four Steps is universally relevant, The Entrepreneur’s Guide updates its practices for modern startups. Four Steps primarily centers its stories and case studies on B2B hardware and software startups. Expo SF (May. Conference streaming, sponsors, discounted tickets.

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Adapt and Grow: Why Manufacturers Need To Embrace Industry 4.0

YoungUpstarts

For manufacturers, this means having the capability to establish fully connected and digitized supply chains where product development, marketing, production, and distribution are all fully connected, thus increasing efficiency and output. Start planning on how to adapt to Industry 4.0 Be Updated.

Agile 100
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Continuous deployment for mission-critical applications

Startup Lessons Learned

Or, phrased more hopefully, "I see how you can use continuous deployment to run an online consumer service, but how can it be used for B2B software?" Thats a perfectly reasonable reaction, given that most releases of most products are bad news. Or variations thereof. Its likely that the new release will contain new bugs.

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The Lean Startup Workshop - now an O'Reilly Master Class

Startup Lessons Learned

We changed our model to B2B and adopted Agile around 2002. Having lived through this, I wholeheartedly agree that if we had not had enough runway, adopted an agile/lean approach or had patience from our investors it would have failed miserably. . It was a disaster. Expo SF (May.

Lean 60
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Book Short: Is CX the new UX?

OnlyOnce

The Customer Experience (CX) movement is gaining more and more steam these days, especially in B2B companies like Return Path. The authors define Customer Experience as “how your customers perceive their interactions with your company,” and who doesn’t care about that?

Lean 94