Startup Lessons Learned

MARCH 6, 2010

After so many of you stepped forward to show your support in last years 2gov campaign , I got a call out of the blue from a member of Senator Lugars staff. After so many of you stepped forward to show your support in last years 2gov campaign , I got a call out of the blue from a member of Senator Lugars staff. Expo SF (May.

San Francisco 113

San Francisco DC Washington Startup 113

Startup Lessons Learned

FEBRUARY 7, 2010

I know that sometimes campaigns like this can seem overwhelming. The good news I hope well get to announce in a few days is the direct result of the twitter campaign you helped launch last year. I know that sometimes campaigns like this can seem overwhelming. Case Study: Continuous deployment makes releases n.

San Francisco 118

San Francisco DC Startup Lean 118

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Start with a five-dollar-a-day SEM campaign. Is it 1) a PR campaign where were actively seeking press or 2) people blogging about us even though were not talking to them or encouraging them to do so? First off, what does it mean to launch?

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

SEPTEMBER 13, 2008

My first AdWords campaign was limited to five dollars a day, and we were buying clicks at five cents a click. We ran ad campaigns against every single product we could think of in an adjacent market space to ours. Case Study: Continuous deployment makes releases n. Think of it as micropayments for beta testers.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

Startup Lessons Learned

OCTOBER 6, 2008

Lessons Learned by Eric Ries Monday, October 6, 2008 When NOT to listen to your users; when NOT to rely on split-tests There are three legs to the lean startup concept: agile product development , low-cost (fast to market) platforms , and rapid-iteration customer development. Case Study: Continuous deployment makes releases n.

San Francisco 128

San Francisco Lean Continuous Deployment Agile 128

Startup Lessons Learned

DECEMBER 14, 2009

In an entrepreneurial situation, this is hard, because artifacts that we are creating (products, code, marketing campaigns, even revenue) are of secondary importance. In an entrepreneurial situation, this is hard, because artifacts that we are creating (products, code, marketing campaigns, even revenue) are of secondary importance.

Customer 156

Customer San Francisco Viral Lean 156

Startup Lessons Learned

DECEMBER 16, 2008

For example, IMVU runs frequent promotional campaigns that offer discounts, special events, and other goodies to its customers. From a strictly "promotional marketing" point of view, they probably run those campaigns more than is optimal (theres always fatigue that diminishes the ROI on promotions the more you use them). Expo SF (May.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Startup Lessons Learned

NOVEMBER 5, 2008

Lessons Learned by Eric Ries Wednesday, November 5, 2008 Learning from Obama: maneuver warfare on the campaign trail I had the privilege of volunteering for the Obama campaign in swing states for a few weekends during the final push towards victory. Im quite confident I got more out of the experience than the campaign got from me.

Campaign 84

Campaign San Francisco Lean Agile 84