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Advice On How To Make Your First Analytics Hire

View from Seed

accounting/controller, FP&A, demand forecasting, etc.?—?but but at a high level the work output here is usually historical or forecasted view of the business conveyed through GAAP financial metrics/statements, done in monthly, quarterly, or annual cadence. or the need to build dynamic demand forecasting models.

Analytics 149
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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Agile marketing may not be a phrase you hear often, but it’s becoming increasingly popular and important. Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market. sourced from the Scrum Guide.

SCRUM 112
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The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) We’ll build the class around the business model / customer development / agile development solution stack. use Google Analytics to measure the success of your campaign.

Wiki 316
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The Lean Entrepreneur is here

Startup Lessons Learned

As part of their book campaign, Brant and Patrick have teamed up with General Assembly to offer 4 free online video classes, including: Lean UX Research Techniques - Rapid Prototyping - How to Hire Developers - Growth Hacking Every book pre-order get access to all of these classes - and quite a bit more. It's a big tent.

Lean 167
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The Ultimate Guide to Starting a Software Company

Up and Running

While it’s useful to be able to have a sales forecast and expense budget early on, it’s not something you need until you’ve validated your idea. Later you will want to come back and create a proper sales forecast, cash flow forecast, and expense budget. Circle back and create a more detailed forecast.

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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

Are your campaigns driving conversions? Brand momentum can be calculated similarly to physical momentum (mass x velocity): Brand momentum = brand mass (your company’s size, reputation, and relevance) x brand velocity (speed of growth, agility in keeping up with industry changes). Do consumers know who you are? Take Tesla.

Metrics 157
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Out of the Crisis #4: Carl Liebert, crisis veteran and radical optimist

Startup Lessons Learned

We can't make a 5-year plan or a 10-year forecast right now, but we know there are investments we can make today that will set ourselves up for success in the future. Which we know for the holidays, we were ramping up a campaign and we said how can we participate? Be very outcome-driven in the world we're going to. Let's go."