ConversionXL

JANUARY 24, 2017

With agile development cycles and uncertain monetization models, they live and die by data and experimentation. At the core is still the same balance of analysis and creativity – but you’ll get an advantage with experience in product development, marketing, and commercial strategy. “. Image Source.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Startup Lessons Learned

AUGUST 24, 2009

When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. And anytime you strike a deal for digital distribution of any content, insist that your creators be given real-time access to the big-picture metrics: not just downloads, but engagement, retention and replay. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

APRIL 3, 2018

Corporate Agility. Transparency correlates to agility (Does your CEO know how many tests you ran last month?). They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers.

Retention 106

Retention Artificial Inteligence Channel Email 106

Duct Tape Marketing

NOVEMBER 13, 2019

Jennifer Brown: You don’t want to put out a PR campaign that gets pulled because you offended people. What you really need is agile thinkers, thinkers who don’t have a conventional background for the role. Yeah, so there is a lot of change.

Hiring 39

Hiring Community Audience Bandwidth 39

Startup Lessons Learned

DECEMBER 14, 2009

What these products all have in common is the question their minimum viable product is attempting to answer: does this product have high natural retention built-in? Take the minimum viable product , for starters. Take the minimum viable product , for starters. Expo SF (May.

Customer 156

Customer San Francisco Viral Lean 156

Startup Lessons Learned

DECEMBER 16, 2008

For example, IMVU runs frequent promotional campaigns that offer discounts, special events, and other goodies to its customers. From a strictly "promotional marketing" point of view, they probably run those campaigns more than is optimal (theres always fatigue that diminishes the ROI on promotions the more you use them).

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Analytics) and create a little pie of your Search, Campaign, Direct, Referral and Other traffic sources. How do you get it? The debate is important.

Metrics 152

Metrics Analytics Search Channel 152