Steve Blank

MARCH 15, 2017

But my favorite was when the public relations manager told me, “We’re here to summarize the data sheets and put them in press releases and then answer the phone in case the press calls.”. But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. Educate our sales channel(s).

Startup 328

Startup PR Public Relations Channel 328

ConversionXL

APRIL 4, 2017

How you decide to invest in marketing channels can make or break your business. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels. That sounds like an obvious statement, but not a lot of people think about it critically.

Channel 118

Channel Marketing Viral SEO 118

YoungUpstarts

MARCH 1, 2018

This is a channel most small businesses could use, too. Online reviews are a marketing channel. However – agile small businesses who figure this out early could have a major advantage. In short, many of your customers are already using this channel. It’s time to get serious about your business’s online reviews.

Small Business 187

Small Business Marketing Technical Review Social Media 187

Steve Blank

APRIL 9, 2009

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. And yes, we could have built a top-down, command-and-control hierarchy.

Silicon Valley 269

Silicon Valley Technical Review RSS PR 269

Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.)

Lean 260

Lean Silicon Valley Startup RSS 260

Occam's Razor

FEBRUARY 7, 2022

Public relations. You, like us, probably measure change in Unaided Awareness, Consideration, Intent across individual digital channels. But, the ability to see the big picture and demonstrate agility is a necessary skill to build for long-term success. It is everything else: Company. Insights worth testing. Bottom line.

Analytics 101

Analytics Programming Global Campaign 101

crowdSPRING Blog

MARCH 30, 2012

Lean Marketing Tips: Hyperlocal Marketing Channels – [link]. Agile is a Sham- [link]. Lean Marketing Tips: Hyperlocal Marketing Channels – [link]. The composition is called “Allegro Molto in C Major” The composition is performed by Austrian musician Florian Birsak.

Social Media 93

Social Media Small Business Design Media 93