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Lessons Learned: What is customer development?

Startup Lessons Learned

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." This theory has become so influential that I have called it one of the three pillars of the lean startup - every bit as important as the changes in technology or the advent of agile development. Expo SF (May.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. Expo SF (May.

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Lessons Learned: About the author

Startup Lessons Learned

Although Catalyst folded with the dot-com crash, Ries continued his entrepreneurial career as a Senior Software Engineer at There.com, leading efforts in agile software development and user-generated content. While an undergraduate at Yale Unviersity, he co-founded Catalyst Recruiting. Expo SF (May. Take a look and let me know what you think.

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Lessons Learned: Please teach kids programming, Mr. President

Startup Lessons Learned

Whats striking about these stories, if you get past the PR hype, are two very important themes: These prodigies were self-taught, and had a fundamental fascination with technology from a very young age. Their stories would not have been possible without access to sympathetic adults with the necessary equipment and knowledge to get started.

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Lessons Learned: Product development leverage

Startup Lessons Learned

In the meantime, I think we have a good explanation for what all those PR dollars are being spent trying to obscure. Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down?

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Lo, my 2295 subscribers, who are you?

Startup Lessons Learned

In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down?

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Sneak preview, KISSmetrics (and more)

Startup Lessons Learned

Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Expo SF (May. Conference streaming, sponsors, discounted tickets. Learning is better than optimization (the local ma.