Remove Algorithm Remove B2B Remove Campaign Remove Differentiation
article thumbnail

Want to Know a Secret? Your Customers Do.

ConversionXL

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Not every secret is a ticking-clock campaign. Image source ).

Customer 108
article thumbnail

Want to Know a Secret? Your Customers Do.

ConversionXL

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Not every secret is a ticking-clock campaign. Image source ).

Customer 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Definitive Guide To Instagram Marketing

Duct Tape Marketing

17:40] Do you get penalized by the algorithm for using an auto-scheduling tool? [18:34] So those are kind of probably the two biggest differentiators. I actually love Instagram for b2b. I teach Instagram for B2B all the time cuz I, I think it's a very untapped potential. Other than that, it's just preference.

article thumbnail

Finding Your Voice And Using It To Make Ridiculously Good Content

Duct Tape Marketing

They were, it was, they were looking at political campaigns and had me on as like a, a commentator. So, um, John Jantsch (01:46): How do you, not political marketing, how, how do you use TikTok for political campaigns now? That wasn't the show that I was on, but yeah, no, it was a, I was on a political marketing show.

article thumbnail

The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

Marketing gurus often refer to it as “differentiation.” If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Plus, you’ll be helping others. Own Your “Wow” .

article thumbnail

How to Get More Followers on Instagram (Without Buying Them)

ConversionXL

When it makes sense, adopt new features early on as the Instagram algorithm has been known to prioritize that content in people’s feeds. Whatever makes your brand stand out and differentiate , use that on Instagram, too. One B2B brand that does this well is social media scheduling platform Later. But don’t go overboard.

Metrics 152
article thumbnail

Account-Based Marketing Software & Tools

ConversionXL

Ultimately, a successful ABM campaign needs to solve three problems. Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market. Use analytics from ad campaigns to prompt sales staff to take action. Image source ).