Algorithm Campaign CPA Search 
Occam's Razor
MARCH 30, 2017
On your phone, try to search for people in your lives by name, by faces, combine their name with events/things/locations and you’ll be surprised at what the AI returns. You set your desired outcomes (target CPA, ROAS, enhanced CPC) and let intelligence help you get to your goals – sans human micro fidgeting! Cool, right? Time of Day.
ConversionXL
NOVEMBER 28, 2018
Nonetheless, there are some amazing automation opportunities that make the life of Marketing Managers, CMOs, and PPC experts quicker and more efficient—especially for fast-growing companies that need to scale their campaigns. So, if you’re looking for new business and easy scalability, the search network is one of your quickest routes.
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searchengineland.com
MAY 30, 2012
Search Week Newsletter. Search Month Newsletter. B2B Search Marketing. In House Search Marketing. Local Search. Mobile Search. Multinational Search. Paid Search. Search & Analytics. Search & Analytics. Search & Conversion. Search & Display.
ConversionXL
SEPTEMBER 17, 2019
Creating a tailored, personalized campaign is often done with micro-triggers: Did the user spend more than X minutes on the site? All of these data points personalize the messaging for retargeting campaigns. But even a talented campaign manager can juggle only so many variables. The main differences are: The algorithm.
Occam's Razor
AUGUST 12, 2013
MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155?
VC Adventure
MARCH 18, 2010
While search marketing is already a huge business, more and more companies each day are discovering the advantages of advertising directly to customers through search engines. With different ad groups, ad copy and landing pages, search marketers can customize their campaigns to fit their business needs.
Up and Running
MAY 28, 2015
Of those, how many will buy, and without spending a lot of time on it, you see that here we have unit sales from a hypothetical email campaign. You have visits that you assume through organic search engine optimization. You don’t need a CPA. How many of those open will click on the link? How many will go to the website?
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