ConversionXL

JULY 3, 2020

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. Technical SEO implementation for paywalled content. Avoiding cloaking.

SEO 122

SEO HTML Technical Review Caching 122

YoungUpstarts

OCTOBER 3, 2019

Besides, you’d never reach an audience of that size through other direct marketing. . The SEO Features Are Lacking. Users won’t find yours unless you actively direct them to it. . Google algorithms crawl the internet to suggest the most relevant pages to their users. Poor Target Marketing.

Sales 113

Sales Software Review Social Media eCommerce 113

Startup Lessons Learned

APRIL 7, 2010

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. No one feature is to blame.

San Francisco 154

San Francisco Lean Metrics Design 154

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

JULY 11, 2016

Limit the regret of showing the least performing variation to 50% of your visitors by using bandit algorithms. Report tangibly and make content marketing comparable to direct marketing channels. Create Calculated Metrics (CLV, CPS, Non-Bounce, CAC). Pillars : Content/SEO, Paid, Growth engineering, Referrals.

PPC 48

PPC Analytics Video Non-Compete 48