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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

But algorithms haven’t always kept pace. Proxies like backlinks and keywords have long been—and still are—stand-ins for the likelihood that a web page will satisfy user intent. It can also guide on-page content choices, content strategy, or web design. But algorithms haven’t always kept pace.

Search 126
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Nuts & Bolts of Intellectual Property for New Startups

Gust

Today, it can sign one deal with a cloud service provider such as Amazon Web Services (AWS) to replace all of the above. Trademarks , which we touched on last week, are brand and product names, graphic logos, slogans, taglines, and other indicators of origin of the goods or services in question. Intellectual property.

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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. Now it does not matter what ranking algorithm the search engine is using, it understands you.

Search 154
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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

Amazon’s algorithm manages a smaller set of users—those with the intent to buy a product online. Amazon’s algorithm needs to solve a far narrow range of user problems and gets to use far more data to do it. They’re the primary way that search engines match user needs to web content.

SEO 113
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End of Dumb Tables in Web Analytics Tools! Hello: Weighted Sort

Occam's Razor

." That quote comes to mind when I think of a new feature in Google Analytics that carries the unassuming name of Weighted Sort. It is an advanced implementation of technology (mathematical algorithms in this case) and when used it very much feels like magic! We have a very long tail of data in web analytics. The Problem.

Analytics 109
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Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

Thus, join the ranks of Yahoo, Google, Amazon, eBay, Cisco and Microsoft and focus your limited time and resources on perfecting your customer value proposition, not on devising an ideal company name. When selecting your company and product names, consider the following: Uniquely Familiar. Intuitive URL. Avoid Hyphens.

Naming 40
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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”