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12 Google Analytics Custom Reports to Help You Grow Faster

ConversionXL

The same is true of your data in Google Analytics. Many Google Analytics custom reports are configured incorrectly. More often, Google Analytics configurations are broken, rendering custom reports even less effective. Before you begin experimenting with custom reports, conduct a Google Analytics Health Check. Tweet It!].

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30 Entrepreneurs Explain the Future Trends They See in Their Industry

Hearpreneur

Omni-channel messaging will become even more crucial as more organizations adopt this strategy, especially during a pandemic. Consumers make purchases through a number of channels, ranging from YouTube to Facebook, making it difficult to categorize their behavior. 24- Big analytics, blockchain and 5G . Photo Credit: Serena Ge.

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Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

searchengineland.com

Search & Analytics. How To: Analytics. Enterprise Web Analytics in the Facebook Era. This sets an immediate precedent that the job is highly analytical and weeds out the marketers who would rather talk about what kind of tree their brand would be if it were a tree. Enterprise SEM. Enterprise SEO. Local Search.

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How to Have the Best Opening Day Ever

Up and Running

Tom Smith of Insights From Analytics recommends doing PR outreach to local media and sharing your story. Spread word of the ceremony on your various social channels, and be sure to invite any VIPs in your area, such as city officials, nearby business owners, and other prominent industry leaders and tastemakers in your area.

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21 Ways You’re Screwing Up Your Landing Pages (And What To Do About It)

ConversionXL

But now that it’s getting more and more difficult to make money via AdWords and other PPC channels, boosting conversion rates on your landing pages is more important than ever. 7 You’re using cheesy stock photos. Cheesy stock photos hurt your credibility and show the world you’re… ignorant.

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How Machine Learning Can Finally Solve “(direct)/(none)”

ConversionXL

Single-channel attribution models don’t reflect reality, but marketers continue to make decisions based on these outdated models. Patch-work solutions for multi-channel attribution struggle to accommodate cross-device and cross-browser usage, and private browsing. Meanwhile, other channels appear (wrongly) to be underperforming.

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8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I

marketingland.com

Analytics |. Column: Analytics & Marketing Column. Virtually everyone involved in metrics, analytics, and testing-driven improvement online does, in fact, have a wished-for outcome: “get higher conversion,” “increase revenue,” “decrease cart abandonment.” Social Media |. Email Marketing |.

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