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What if Your Marketing Isn’t Working Like it Should?

Duct Tape Marketing

What if Your Marketing Isn’t Working Like it Should? written by John Jantsch read more at Duct Tape Marketing. One of the questions I like to pose when I have these chats is – “What’s your biggest marketing concern right now?”. The first position on Google search results on desktop has a 34.36% clickthrough rate.

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The Definitive Guide to Video Prospecting

ConversionXL

They don’t necessarily exclude each other, but you’ll often find many marketers pleading their allegiance to one of the two camps. You do this through a series of techniques that range from content marketing (attracting leads) to chatbots and surveys (providing value). Getting started with video prospecting. Navigate to “Admin”.

Video 141
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How to Get Traffic That Converts

ConversionXL

Just because you can take a look at your Google Analytics stats to see how much traffic you get and what it’s converting at, doesn’t mean you’re seeing the full picture. Traffic analysis with Google Analytics. Thankfully you can plug custom reports right into your analytics profile by just clicking on them.

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How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

A/B testing produces concrete evidence of what actually works in your marketing. What is happening: Make sure you are getting actionable data from Google Analytics. Companies often fail in web analytics because their objectives are not simple to understand or measure. 2) Increase y – Increase clickthrough rates.

Analytics 131
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Finding your One Metric That Matters

leananalyticsbook.com

Lean Analytics Book. This is the typical transaction funnel that anyone who’s used web analytics is familiar with. Media is about time on page, pages per visit, and clickthrough rates. App marketing is also fraught with grey-market promotional tools. Skip to navigation. Skip to main content. Skip to footer.

Metrics 58
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How to Optimize Videos for Conversions

ConversionXL

69% of marketers have used video and another 31% are planning to. 67% have found video marketing “somewhat” successful. Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. Marketers share the same sentiments. Marketers share the same sentiments.

Video 48
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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

site analytics data. marketing material. Another worthwhile exercise is sitting down with the marketing team or sales team to discuss the descriptive language used to attract & close customers. You can mine a number of internal and external resources to get your base term sets, like these: existing keyword sets.

PPC 114