Remove Analytics Remove Customer Development Remove Product Development Remove Sales
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Raising Money Using Customer Development

Steve Blank

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.

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Blowing up the Business Plan at U.C. Berkeley Haas Business School

Steve Blank

The disadvantage is that its methodology was based on the old waterfall model of product development and not the agile and lean methods that startups use today. It taught lean theory ( business model design , customer development and agile engineering) and practice. Customer Development works outside Silicon Valley.

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How To Create Customer Personas With Actual, Real Life Data

ConversionXL

Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer personas can help inform everything from more effective copy to product development. JC Penney’s went from a sales model based on constant coupons and markdowns to “everyday low prices.”

Customer 133
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Startup Tools

steveblank.com

Home Books for Startups Guide Secret History-Bibliography Steve Blank Startup Tools Steve Blank Entries RSS | Comments RSS Email Subscription Get Steve Blank via your RSS Feed RSS - Posts RSS - Comments Categories Air Force (12) Ardent (10) Audubon (1) Big Companies versus Startups: Durant versus Sloan (39) Business Model versus Business Plan (..)

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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

Talented product developers. Even PhD analytics eggheads. Customer content and engagement built rapid growth in the success of Intel ’s social media and Web-based marketing efforts, increasing “customer contacts” by a factor of tenfold and overall page views by 100x. Highly trained salespeople.

Customer 154
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How to Identify Your Online Target Audience and Sell More

ConversionXL

“ There are no facts inside your building, so get outside ,” is one of the mantras of Steve Blank , the father of customer development and author of The Startup Owner’s Manual. What you can discover from Google Analytics. Google Analytics custom reports are highly useful. Talk to people.

Audience 122
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Revenue Development

K9 Ventures

So the departments either didn’t have the capacity to pay or it would be an endless sales-cycle, where we would spend lots of time on the sales, but it still wouldn’t close. I tell these stories to lay the groundwork for what I am going to call Revenue Development. In a nutshell, Product Development is about building something.

Revenue 72