Want to Know a Secret? Your Customers Do.
ConversionXL
NOVEMBER 27, 2019
Torment your customers,” Stephen Brown advocates , tongue only partially in cheek. It doesn’t serve demand; it creates it.”. For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders. Misused, they are P. Barnum–style gimmicks. . They’ll love it.”.
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