Version One Ventures

SEPTEMBER 19, 2012

Route One: High LTV per user The exact definition of a “high” user LTV depends on the specific vertical, so it’s typically better to analyze the ratio between Customer Acquisition Costs (CAC) and the Life Time Value of the customer. As a VC, the biggest challenge in evaluating LTV models is that metrics can dramatically change at scale.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156

Metrics Analytics Lean Churn Rate 156

Duct Tape Marketing

JUNE 7, 2023

Tiffani Bova (02:17): Well, let me answer that with a little bit of history because I think especially with an audience that our marketers right, have been doing this for a long time. So if your frontline team doesn't have what they need, it shows itself in those experience metrics on the customer side. Growth rates, churn rates.

Employee 73

Employee Technical Review Advisory Board Sales 73

Occam's Razor

NOVEMBER 24, 2009

Are not just reporting "hits", rather coming up with clever metrics. Quantitative Metrics / Analyses. While on the surface they might seem useful, I am always suspicious of compound metrics. See more here for Compound Metrics: Four Not Useful KPI Measurement Techniques ]. Velocity. *

Social Media 124

Social Media Analytics Metrics Media 124

Up and Running

MAY 1, 2014

> Know your audience. Your plan should be written in a language that your audience will understand. Milestones and Metrics. Here are some quick definitions: TAM = your Total Available or Addressable Market (everyone you wish to reach with your product). Milestones and Metrics. Read more ». Read more ».

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Up and Running

NOVEMBER 12, 2018

Here are a few examples (but definitely not an exhaustive list): Other boxes appealing to your niche are too expensive. Set milestones to show your business plan’s audience where you realistically see your company going long term. Key metrics. Your subscription box service could solve any number of problems. Milestones.

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63