Be Real-World Smart: A Beginner's Advanced Google Analytics Guide
Occam's Razor
AUGUST 9, 2016
Develop a Smarter Understanding of Your Audiences. Go to the Reporting section of our Store Demo account, click on Conversions in the left nav, then Ecommerce, and now Overview. Here's the official definition: A value close to 0 indicates that this channel functioned primarily as the final conversion interaction.
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