How To Write “Compelling” Copy When You Don’t Have An Audience.
ConversionXL
MAY 1, 2014
The key is to find the words that tap into those instinctual needs of your target audience and place them where they will be seen. If you want to increase conversions, you have to figure out who exactly is your primary target audience, what they want, what matters to them and what are the sources of friction for them.”
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