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How To Write “Compelling” Copy When You Don’t Have An Audience.

ConversionXL

The key is to find the words that tap into those instinctual needs of your target audience and place them where they will be seen. If you want to increase conversions, you have to figure out who exactly is your primary target audience, what they want, what matters to them and what are the sources of friction for them.”

Audience 123
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Global Multichannel Consumer Behaviour (Research/Purchase) Analysis

Occam's Razor

I look at the company I'm working with, their branding and direct response strategies, analyze psychographic segmentation of the internet audience and then create my recommendations for the about their overall digital opportunity. And to think you've been pimping social media on every company you can find. :).

Global 136
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Video Hosting Platforms: Which Is Best for Your Business?

ConversionXL

The best video hosting platform varies business by business, depending on factors like: How often you’re uploading; How you plan to use the video; The viewing experience you want to give your audience; The analytics you need; The cash you have to spend. Compare that to views in other countries, like Turkey, which averages 1.13

Hosting 127
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How to Compete Against Open Source Competition

Software By Rob

Luckily several thousand people have decided to stick around and join the conversation. If you’re going to pay a hefty licence fee, you want to do just as much, if not more, research before you lay your money down, lest you buy a turkey! #6 Know what your audience wants and solve *their* problem(s). #37 at 9:05 am [.]

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Lean Business Planning with Tim Berry [VIDEO]

Up and Running

We recently had Tim Berry, Palo Alto Software founder and business planning expert, present our Bplans audience with his latest advice on lean business planning. As we look at the categories, she’s not having ham sandwiches versus turkey sandwiches. Then you have an assumed conversion rate. What were the conversions?

Lean 60
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Transcript of The Only Move That Matters Is Your Next One

Duct Tape Marketing

Even just the visibility of what roles are open, and how do I grow into them, and how do I have those conversations with my manager. I don’t have any plan to cut it off cold turkey just because I turn a certain age.”. It could be launching a beta version of a program or workshop before you roll it out to your whole audience.

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How to Setup Google Analytics and Segment Your Data

ConversionXL

Four ways to use segmentation to increase conversions. If you read CXL regularly, you know that page load speed can have a big impact on your conversions. Or compare the page load speed of users who made it through different stages of your conversion funnel.”. Sessions, conversion rate, etc. Conversion funnels.