Audio B2B Channel Curation 
VC Cafe
MARCH 1, 2024
AI to make IRL matches – What if you could chat with a bot that learns about you on a deeper level and uses this information to make a curated set of matches? Eliminating middlemen in healthcare – from using AI to automate repetitive human jobs to exploring new and better business models for providing care.
Duct Tape Marketing
APRIL 14, 2022
They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B.
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Ben's Blog
MAY 15, 2020
People saying, “This is what’s happening to B2B SaaS or this is what’s happening to this category.” And so, we’ve seen a product-led growth motion certainly in the B2B space happening slowly. I think you could argue that now, audio is very, very interesting for all the Alexa devices, all the air pods.
Duct Tape Marketing
JUNE 22, 2021
Social media is just another channel, it is another part of marketing. There are a ton of reasons to choose to use Twitter as one of your social media channels. As one of the most important B2B social media platforms, LinkedIn is a channel that can help you attract more eyes on your business.
Occam's Razor
JUNE 11, 2014
From B2C to B2B. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). From a data perspective this is reflected in our obsession with multi-channel attribution modeling or user based visitor segmentation. Follow-on views.
ConversionXL
DECEMBER 3, 2018
Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. It created powerful network effects.
Duct Tape Marketing
APRIL 28, 2017
Over 50% of B2B and B2C content marketers identify creating engaging content as a challenge. Over 90% B2B clients distrust content created by vendors. Brands create video and audio based aids to connect with and get on the good books of their target groups. Create and curate great content for your advocates to share.
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