Audio B2C Curation Sales 
Duct Tape Marketing
JUNE 23, 2022
3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 15:00] Should you be curating members for a community? [16:13] Are B2B communities B2C? John Jantsch (10:36): You've touched on a few of 'em, but maybe I'll kind of tee it up and you can give your typical sales pitch for this.
The Startup Magazine
JULY 29, 2021
We combine expert curation and world-class tech to give businesses an all-in-one solution for streaming music in their establishments, all while ensuring artists and music rights holders are properly compensated. We decided to set up a joint venture to go after the global “Audio for Business” market, and Soundtrack was born.
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ConversionXL
JUNE 16, 2022
It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. Cross-selling is recommending additional, complementary products or services to increase the sale value or boost CLTV. From this small addition to each page, Amazon generates over a third of sales on its platform.
Occam's Razor
JUNE 11, 2014
From B2C to B2B. And you are guessing why store sales are down (and because of such a simple fix!). B2C sites like Travelocity and Fry's have not cornered the market on this. A search for "sales automation" shows a link for Zoho, leading me to the site below left. Offline sales. From bras to dresses.
Duct Tape Marketing
APRIL 28, 2017
Lead generation & sales. Over 50% of B2B and B2C content marketers identify creating engaging content as a challenge. Brands create video and audio based aids to connect with and get on the good books of their target groups. Create and curate great content for your advocates to share. The result? Event marketing.
Up and Running
MAY 21, 2014
The full audio and slide deck are included above, and the full transcript can be found below: Think Like a Marketer, Sell Like a Superstar. So then my definition of sales is, turning “know, like, and trust” into try, buy, repeat, and refer. How do I close a lead?”
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