Austin Email Metrics SEM 
Startup Lessons Learned
SEPTEMBER 13, 2008
Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing.
Startup Lessons Learned
SEPTEMBER 22, 2008
Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.
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Startup Lessons Learned
NOVEMBER 7, 2008
Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. Dont worry about selecting particularly good keywords, if youre new to SEM. Depending on the type of product, postings on forums, classifieds and emails could give enough information to help gauge potential response.
Austin Startup
MARCH 26, 2019
How will you take advantage of SEO and SEM? Instituting some sort of reward for the top referrers and nada for everyone else is a bit cheesy in my opinion, but can work for more lightweight programs such as email list referrals. What about appealing to a certain lifestyle category? Have you instituted a gifting program?
Startup Lessons Learned
SEPTEMBER 2, 2008
Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Get in touch: Twitter Email Facebook Linkedin Additional resources Startup LessonsLearned, All Seasons : Every post from the blog, in one 600+ page PDF.
Startup Lessons Learned
FEBRUARY 28, 2009
I used to think that investments in metrics were a form of waste. Customers dont care if you have good metrics, only if you have a good product. The only reason we learned the art of metrics-based decision making at IMVU was out of necessity. that justify decisions already made. I think it was $350 the next, and so on.
Startup Lessons Learned
SEPTEMBER 7, 2008
Still, I thought Id share this email that happened to arrive during class. Feel free to email me (startuplessonslearned-eric@sneakemail.com). Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.
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