Austin, Marketing, Metrics and SEM

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco

San Francisco CPA SEM CTO Hire

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. Even more importantly, you can start to experiment with feature set, positioning, and marketing - all without building a product. Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. Just put in your credit card.

Demand

Demand San Francisco Lean Continuous Deployment

Lessons Learned: The lean startup

Startup Lessons Learned

SEPTEMBER 15, 2008

My belief is that these lean startups will achieve dramatically lower development costs, faster time to market, and higher quality products in the years to come. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

Lean

Lean San Francisco Startup Continuous Deployment

Lessons Learned: Just-In-Time Scalability

Startup Lessons Learned

SEPTEMBER 2, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

San Francisco

San Francisco Continuous Deployment Agile Lean

Lessons Learned: Customer Development Engineering

Startup Lessons Learned

SEPTEMBER 7, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Anyway, thanks to Steve and all of his students - it was a fun and thought-provoking experience. Startup Lessons Learned - the Conference (April 23.

Customer Development

Customer Development Engineer San Francisco Developer

Andrew Chen: Growing renewable audiences

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Problem is, you inevitably become yesterday’s old news. Startup Lessons Learned - the Conference (April 23.

Audience

Audience San Francisco Continuous Deployment Lean

Smarticus — 10 things you could be doing to your code right now

Startup Lessons Learned

SEPTEMBER 10, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

Software Review

Software Review San Francisco Technical Review Continuous Deployment

Lessons Learned: Lo, my 5 subscribers, who are you?

Startup Lessons Learned

SEPTEMBER 18, 2008

I originally thought I might get some development process tips (I manage developers), but I find that Im really enjoying your business tips (SEM, listening to customers, etc.). My background isnt metrics, but we came to it as a matter of practicality. 4) More posts about metrics, scaling, and online games. More of the same.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

SEPTEMBER 15, 2008

Focus on the output metrics of that part of the product, and you make the problem a lot more clear. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Max Levchin of Slide and Paypal has noted that 10% of Slides headcount is devoted to metrics only.

San Francisco

San Francisco Lean Technical Review Continuous Deployment

Lessons Learned: Ideas. Code. Data. Implement. Measure. Learn

Startup Lessons Learned

SEPTEMBER 2, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

San Francisco

San Francisco Continuous Deployment Lean DC

On deployment

Startup Lessons Learned

SEPTEMBER 2, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

San Francisco

San Francisco Continuous Deployment Lean DC

How to listen to customers, and not just the loud people

Startup Lessons Learned

SEPTEMBER 14, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

San Francisco

San Francisco Customer Lean Continuous Deployment

Lessons Learned: Test-Driven Development as andon cord

Startup Lessons Learned

SEPTEMBER 1, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

San Francisco

San Francisco Developer Continuous Deployment DC

Marc Prensky's Weblog: Cell Phones in Class

Startup Lessons Learned

SEPTEMBER 10, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

San Francisco

San Francisco Continuous Deployment DC Lean

Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing. SEM is a simple idea.

SEM

SEM San Francisco Lean Continuous Deployment

Seth Godin: How often should you publish?

Startup Lessons Learned

SEPTEMBER 10, 2008

The opportunity isnt to give into temptation and figure out how to recklessly and expensively market the frontlist. It is to adopt a long and slow and ultimately profitable strategy of marketing your ever-growing backlist. I see startups struggle with this all the time. Startup Lessons Learned - the Conference (April 23.

San Francisco

San Francisco Continuous Deployment Lean DC

Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

SEPTEMBER 30, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Good to see that your thoughts on what a CTO is aligns with my own experiences. Startup Lessons Learned - the Conference (April 23.

CTO

CTO Fractional CTO CTO Hire Technical Review

How to Usability Test your Site for Free

Startup Lessons Learned

SEPTEMBER 16, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

San Francisco

San Francisco Continuous Deployment Lean DC

Lessons Learned: Greasemonkey compiler

Startup Lessons Learned

SEPTEMBER 6, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

San Francisco

San Francisco Continuous Deployment Lean DC

Not crossing the chasm

Startup Lessons Learned

SEPTEMBER 2, 2008

For readers concerned about the chasm, I recommend reading Seth Godin's thoughts on "Being remarkable" and finding a unique edge/twist for your products and marketing (edgecraft). Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

San Francisco

San Francisco Continuous Deployment Lean DC

Waves of technology platforms

Startup Lessons Learned

SEPTEMBER 8, 2008

You can turn your entire application infrastructure investment into a pay-as-you-go variable cost, and bring new products to market at speeds an order of magnitude faster than just 10 years ago. You dont need to invent a new architecture, and you dont need to even build your architecture up-front. 1 comments: flixsterwidgettest said.

San Francisco

San Francisco Technology Continuous Deployment Lean

Lessons Learned: A new version of the Joel Test (draft)

Startup Lessons Learned

SEPTEMBER 10, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

Software Review

Software Review Technical Review San Francisco Continuous Deployment

Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

OCTOBER 7, 2008

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If and when a good SEM solution shows up for iPhone, you may be able to use it to artificially drive your app into the Top 25, as a one-time event. Or if your lifetime value is high enough, you can just keep spending on SEM.

San Francisco

San Francisco Lean Retention SEM

The Direct-to-Consumer Checklist

Austin Startup

MARCH 26, 2019

Do you plan to regularly refresh your marketing collateral? How will you take advantage of SEO and SEM? When is the right time to diversify your paid marketing mix? More mature DTC brands are finding success with a broad range of marketing channels?—?paid Have you tried testing user-generated content?

Technical Review

Technical Review Software Review China Acquisition

Lessons Learned: Don't launch

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. This is the usual reason given for a marketing launch, but for most early stage startups, its a failure. In the right situation, its a very useful tactic, too.

San Francisco

San Francisco PR Lean Early Stage

Lessons Learned: Throwing away working code

Startup Lessons Learned

FEBRUARY 28, 2009

I used to think that investments in metrics were a form of waste. Customers dont care if you have good metrics, only if you have a good product. The only reason we learned the art of metrics-based decision making at IMVU was out of necessity. that justify decisions already made. I think it was $350 the next, and so on.

San Francisco

San Francisco Continuous Deployment Lean DC

How to get distribution advantage on the iPhone

Startup Lessons Learned

SEPTEMBER 18, 2008

This is what brand marketers and consumer packaged goods companies have been studying and refining for years: how to win the battle in your mind before you ever set foot in the store. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. Just bringing a good app to market isnt going to be enough.

Distribution

Distribution San Francisco Lean Continuous Deployment

Lessons Learned: Q&A with an actual reader

Startup Lessons Learned

SEPTEMBER 29, 2008

Luckily, the metrics helped us figure out the difference. Question 2: If your product has areas where people read and then different areas where people interact, are there ways to do metrics to determine where people spend their time? Were looking to metrics to determine how users interact with our product. Very exciting.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: Great open source scalability tools from Danga

Startup Lessons Learned

SEPTEMBER 5, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

Open Source

Open Source San Francisco Continuous Deployment Lean

25 Marketers Share Awesome Social Analytics Tools For 2016

Brandanew

JANUARY 8, 2016

2015 was a great year for Content marketers and brand owners. Social analytics and video marketing are likely to be the key marketing trends for 2016. Keep this list printed out next to your marketing plans! Come for our first 2016 digital marketing workshop on Jan 15 (3pm to 6pm) in Delhi, India. Tool 4: Buffer.

Analytics

Analytics Social Media Marketing Media

You don't need as many tools as you think

Startup Lessons Learned

SEPTEMBER 22, 2008

I used to think a giant flat-panel screen that broadcast our companys key metrics would be what was required to get everyone to pay attention to them. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

San Francisco

San Francisco SCRUM Lean Continuous Deployment

Lessons Learned: The lean startup comes to Stanford

Startup Lessons Learned

SEPTEMBER 28, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

Lean

Lean San Francisco Continuous Deployment Startup

Thoughts on scientific product development

Startup Lessons Learned

SEPTEMBER 22, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

Product Development

Product Development Developer San Francisco Product

StartUpRoar

Lessons Learned: The three drivers of growth for your business.

Lessons Learned: Using AdWords to assess demand for your new.

Trending Sources

Lessons Learned: The lean startup

Lessons Learned: Just-In-Time Scalability

Lessons Learned: Customer Development Engineering

Andrew Chen: Growing renewable audiences

Smarticus — 10 things you could be doing to your code right now

Lessons Learned: Lo, my 5 subscribers, who are you?

Lessons Learned: The one line split-test, or how to A/B all the time

Lessons Learned: Ideas. Code. Data. Implement. Measure. Learn

On deployment

How to listen to customers, and not just the loud people

Lessons Learned: Test-Driven Development as andon cord

Marc Prensky's Weblog: Cell Phones in Class

Lessons Learned: SEM on five dollars a day

Seth Godin: How often should you publish?

Lessons Learned: What does a startup CTO actually do?

How to Usability Test your Site for Free

Lessons Learned: Greasemonkey compiler

Not crossing the chasm

Waves of technology platforms

Lessons Learned: A new version of the Joel Test (draft)

Lessons Learned: The App Store after the gold rush

The Direct-to-Consumer Checklist

Lessons Learned: Don't launch

Lessons Learned: Throwing away working code

How to get distribution advantage on the iPhone

Lessons Learned: Q&A with an actual reader

Lessons Learned: Great open source scalability tools from Danga

25 Marketers Share Awesome Social Analytics Tools For 2016

You don't need as many tools as you think

Lessons Learned: The lean startup comes to Stanford

Thoughts on scientific product development

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