B2B Campaign eCommerce Sales Cycle 
ConversionXL
MAY 8, 2019
Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc. Yet the average ecommerce conversion rate is between 1 and 3%. The overwhelming majority of ecommerce site visitors are non-purchasers. calls to action and sales-focused product pages alone.
ConversionXL
NOVEMBER 3, 2016
Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. It’s called Optimizing for B2B.
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ConversionXL
JULY 8, 2021
The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. Ecommerce purchases from Facebook Ads. Paid media is one of the most lucrative sources of customers for ecommerce. Campaign conversion rate: Do targeted ads convert more, if so, which ad groups convert better?
ConversionXL
NOVEMBER 5, 2020
Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Most B2B buyers know this. About 18 months later, we pivoted our messaging to evolve beyond digital PR.
ConversionXL
APRIL 12, 2017
The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Joel Harvey: Essential Ecommerce Optimization Techniques. Everything you do in ecommerce reflects your value proposition. Who is the B2B buyer? Longer decision cycle. Insert line of code. Image Credit. Image Credit.
Startup Lessons Learned
MAY 9, 2012
What are the value propositions, benefits and the messaging (bait), the pricing structure and channels (tackle), and length of sales cycle (how likely a fish will snap your line)? Or will you need to staff and finance a whaling ship to be out at sea for months at a time to catch two or three whales (enterprise sales model)?
ConversionXL
MAY 19, 2016
Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. The biggest shortcoming being that it considers the sales cycle to be a linear process where a customer passes sequentially through sales steps and where he/she is the only one involved in the decision making process.
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