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Argona Partners Recognized by GoodFirms as the Best Company to Work With

Argona

From envisioning an idea to transforming the idea into a successful business enterprise, Argona takes charge of every process with utmost diligence. Further, their client-centric approach, access to the latest tools and technologies, and cost-effectiveness distinguishes Argona Partners from its counterparts," said GoodFirms.

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17 Things We’ve Learned from Top Product Marketers

ConversionXL

I’m always trying to turn seemingly technically inaccessible concepts into not only accessible ones, but to score the three Es: enticing, engaging, and exciting,” says Andrew Stinger , product & corporate marketing lead at Coda. But if you’re a product manager dealing with a complicated tech product, knowing its features becomes crucial.

Product 127
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Founders from MIT With a Plan to Change How We Grow and Eat Food

Both Sides of the Table

It’s true that we also fund more mundane stuff like B2B software aimed at productivity improvements but we want some big bets in every fund where we feel we can contribute to “making our own little dent in the universe” as the saying goes – by backing ambitious entrepreneurs with that same goal.

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A/B testing alternatives for low-traffic websites

ConversionXL

To (almost) force your users to really think about what they like/dislike/don’t understand about the content/design/offer they’re reviewing, ask them to write down their response after providing verbal feedback. Let’s take a look at an example scenario: You’re trying to find users to review your B2B payroll solution.

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Want to Know a Secret? Your Customers Do.

ConversionXL

The proposal also included proclamations from tech-world celebrities like Steve Jobs, Apple’s founder, that the device might change urban life and could be as significant as the development of the personal computer. Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment.

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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that.

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The 16 Best Small Business Marketing Blogs You Should Read in 2019

crowdSPRING Blog

They offer both free resources and a Pro membership, and they host the annual MarketingProfs B2B Marketing Forum. You’ll find insightful articles on social media, SEO and organic search, retargeting campaigns, content marketing, lead conversion, copywriting, and more. ” Their goal is to educate marketers from the ground up.