B2B Campaign Retention Security 
ConversionXL
JUNE 2, 2022
It’s not a channel, campaign, or tactic. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Individuals don’t make B2B buying decisions; groups do. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns.
ConversionXL
JUNE 16, 2022
That B2B sales are built on relationships. It’s important to track each campaign to identify what’s working and what can be improved. Set clear goals for your campaigns (e.g., B2B buyers engage in an average of 27 interactions with a vendor before making a purchase decision, Forrester research shows. Track and tweak.
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ConversionXL
APRIL 7, 2021
If you’re selling B2B, you know it’s a wide and competitive market. Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) You want to deploy low-touch campaigns to convert a higher volume of customers.
ConversionXL
OCTOBER 30, 2021
Campaign Monitor has successfully done this by claiming featured snippet status with an infographic related to the search term “email list tips”: A person searching for this term may be looking to invest in email marketing tools further down the line. Generating awareness through social media. Image source. Prioritize customer service.
ConversionXL
MAY 27, 2022
Each marketing campaign should have one specific message based on a single idea. B2B demand generation focuses on ROI. Research from ON24 shows that 95% of B2B marketers now use webinars for lead generation. Security software company Lumension worked with a publisher who covered events that interested its target audience.
ConversionXL
APRIL 3, 2018
They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters.
ConversionXL
JANUARY 28, 2019
It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention ( 80% and 81% , respectively). For security reasons, most email clients block images from unknown senders. This makes GIF usage for B2B emails tricky; a larger segment of your audience likely uses Outlook.
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