B2B Community Metrics PPC 
ConversionXL
NOVEMBER 23, 2022
B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. This defines how to connect problem themes to a metric strategy, building a metric-driven action system. More networking and curated roundtables, less gurus and swag. How will you act? Daniel Layfield.
ConversionXL
NOVEMBER 22, 2022
Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Occam's Razor
JANUARY 6, 2010
They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages. No longer can tools or "analysts" just puke 15 metrics on a report and hope to survive. If you have not been exposed to statistics perhaps you can take a class at a local community college or university.
Occam's Razor
NOVEMBER 13, 2009
Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. No metrics, data pukes, guidance on creating every more reports. A good thing. Non-Ecommerce.
ConversionXL
MAY 19, 2016
Most of the marketing community has accepted this and we see a huge surge of retargeting efforts. Additionally it’s no longer enough to think of segments as “customer types” (for example a B2B SaaS segmenting by small, medium and large companies). It’s not one funnel fits all.
ConversionXL
OCTOBER 4, 2021
Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. via B2B Marketing Alliance ].
Occam's Razor
JULY 1, 2013
Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. For www.ti.com the content clusters might be: Products, Applications, Tools & Software, Support, Community, Sample & Buy etc. Content marketing is all the rage, as you are well aware of.
Expert insights. Personalized for you.
94 
Let's personalize your content