ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

FEBRUARY 19, 2016

You know all about vanity metrics , and how you shouldn’t be obsessed with them. PPC – Goal is traffic & conversions (Focus on ROI for conversion)”. PPC usually has isolated landing pages and you can turn it on / off so it’s easy to track and attribute. Traffic Without Conversions is Worthless. Usually not both.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

Occam's Razor

JANUARY 6, 2010

They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages. No longer can tools or "analysts" just puke 15 metrics on a report and hope to survive. If you have not been exposed to statistics perhaps you can take a class at a local community college or university.

Analytics 99

Analytics Web Campaign PPC 99

The Startup Magazine

JULY 9, 2020

Improve traffic figures, metrics and digital performance. A digital marketing agency, which specializes in PPC, can help you generate a lot of sales, consumers and leads from a well-crafted and executed PPC campaign. SEO is the process of ranking your website for your industry-relevant keywords on search engines.

Social Media 90

Social Media PPC Marketing SEO 90

Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. No metrics, data pukes, guidance on creating every more reports. A good thing.

Analytics 71

Analytics Web Technical Review Metrics 71

conversionxl.com

SEPTEMBER 10, 2013

” To make the concept a little less abstract, Sean Ellis , founder of Qualaroo, has created a metric for knowing when you’ve achieve Product/Market fit. That was the metric that really told us we needed to start over.” Or keep spending money on PPC and SEO through the nose for traffic that doesn’t convert.).

Customer Development 60

Customer Development Conversion Developer Customer 60

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. But remember, CAC isn’t solely a marketing metric. What is the average customer acquisition cost? Take Beardbrand.

Acquisition 22

Acquisition eCommerce Cost Customer 22

crowdSPRING Blog

DECEMBER 14, 2016

Once we settled on a defined conversion, it was much easier to make decisions and look at comparative metrics. In that way, paid campaigns (like search engine marketing/ppc) can align nicely with SEO-focused campaigns. Second, it made conversion a moving target and made it difficult to evaluate our success. image credit: hetemeel.

SEO 48

SEO Search Engineer Small Business 48

ConversionXL

FEBRUARY 5, 2013

You want to pay attention to 3 metrics: total conversions per source, total revenue per source (if measurable) and conversion rate per source. Forums & online communities. The beauty of them is that they have communities of like minded people discussing over common interests. Traffic from Amazon ads rocks. Click to enlarge).

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

ConversionXL

DECEMBER 13, 2022

Define your target metrics. We’ll measure this using (data metric). We expect to see (data metric[s] change) over a period of (X business cycles). Here are a few reasons that data might fluctuate: Season; Day of the week; Holidays; Positive or negative press mentions; Other marketing campaigns; PPC/SEM; SEO; Word-of-mouth.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Why do I do it?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

MAY 19, 2016

Most of the marketing community has accepted this and we see a huge surge of retargeting efforts. You’re likely familiar with Facebook’s 7 friends in 10 days metric, right? And obviously the whole point of this is to formulate a hypothesis in your head about what drives the success metric. via Quora).

Analytics 78

Analytics Metrics Channel Software Review 78

Occam's Razor

JULY 1, 2013

For www.ti.com the content clusters might be: Products, Applications, Tools & Software, Support, Community, Sample & Buy etc. An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms).

Search 135

Search Analytics PPC Green 135

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Do you have any metrics to measure the effectiveness of offline campaigns (Print/TV/Radio)??

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. Use this space to show your customers they are a valued part of your community. . But that alone is too general, so it’s important to get specific by setting clear metric objectives.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

FEBRUARY 25, 2013

and specialized PPC tools and email or other software. Let's say the analytics team does analysis of current email marketing metrics and identifies improvements to how your company structures the emails that go out. Please consider helping the community. You can start with something simple.

Analytics 142

Analytics DC Web Revenue 142

ConversionXL

JUNE 16, 2016

Here’s a look at pirate metrics (AARRR) as designed by Dave McClure of 500 Startups … Image Source. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. Before you start your high velocity testing program, chart your quality based on the metrics above.

Framework 48

Framework Programming Metrics Engineer 48

ConversionXL

MAY 22, 2014

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Google+ Communities. image source.

Software Review 116

Software Review PPC Analytics Search 116

Occam's Razor

OCTOBER 19, 2010

Mongoose Metrics ~ ifbyphone. I know Mongoose Metrics a bit more and have been impressed with their solution and evolution over the last couple of years. You can get public feedback from their community of professionals (currently 8,000). download all the specific user-typed long tail queries for optimal PPC targeting and 3.

Analytics 135

Analytics Web Non-Compete Campaign 135

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Don't believe me?

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

OCTOBER 30, 2021

Generating awareness through PPC. To build awareness through PPC , it’s best to focus on high-intent traffic and carry this strategy into the consideration stage. Its customer support page features a knowledge base, video tutorials, solutions, and a community forum. . You can do this by tracking metrics and user behavior.

Customer 140

Customer Marketing Social Media CPA 140