ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ReadWriteStart

JANUARY 10, 2020

The key factors that boost several metrics via visual merchandising are as follows: Engagement and time-on-site. However, smaller brands can also deliver such an exquisite experience directly to customers, B2B, B2C, and even to non-fashion brands. Store navigation and ease. Order inventory. Conversions.

Startup 78

Startup eCommerce B2C Metrics 78

ConversionXL

SEPTEMBER 15, 2020

They applied a community-powered business model to the mobile sector, similar to that of Wikipedia, hence the name “giffgaff,” which means “mutual giving.”. Changing that dynamic was hard, not just within the business but also for our community. One of the first things the giffgaff community helped with was the pricing.

Customer 85

Customer Community Revenue Software Review 85

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. Others data Extraprise metrics' This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 133

Metrics B2C B2B Channel 133

ConversionXL

AUGUST 21, 2019

Most B2B leads don’t become customers. Additionally, most B2B marketers aren’t nurturing lead-magnet downloaders properly. I downloaded 25+ B2B lead magnets and discovered an array of shortcomings: Sending one or no follow-up emails, even when I opted-in to learn more. But Salesforce revealed that less than 0.5% Or at all.

B2B 131

B2B Technical Review Email Sales 131

Startup Lessons Learned

SEPTEMBER 6, 2012

They’re led by established experts in the community, and the rooms we’re holding these in are limited, so you’ll get a chance to ask your questions and share your experience. If you’re looking to dive deep on Lean Startup skills, our workshop sessions provide professional development at a serious bargain.

Lean 154

Lean Cofounder Analytics Startup 154

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. Others data Extraprise metrics' This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 100

Metrics B2C B2B Channel 100

Startup Professionals Musings

MAY 10, 2019

For B2B environments, consider who makes the buy decisions. Most businesses need a mix of offline and online marketing, promotions, loyalty programs, and community involvement. Use business metrics and tools to tune your efforts. If your interest is in reaching business professionals, LinkedIn has by far the greatest potential.

Social Media 247

Social Media Media Reputation Viral 247

YoungUpstarts

MAY 17, 2017

Here’s an example of a B2B buyer persona for a customer who is looking for tools that offer marketing automation and assist him in analyzing the social media activities of his business: Get started with a blog. If you are a B2B business, your first choice should be LinkedIn. For B2B business the metrics you could be targeting are.

Marketing 133

Marketing Social Media B2C B2B 133

ConversionXL

OCTOBER 16, 2022

Basic metrics like deals completed and revenue generated don’t measure customer acquisition success. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. Quizzes, polls, and contests allow followers to join your community. Measuring customer acquisition for peak effectiveness.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Cohort metrics can help drive more repeat customers. This metric reveals the longer-term relationship.

Retention 126

Retention Analytics Campaign eCommerce 126

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. “Users” is interesting, but the engagement metrics and value of users is where real success comes into play. Doesn’t look all that compelling. But how are networks truly measured? Card games?) Card games.

Social Media 185

Social Media B2B North America Media 185

David Teten

SEPTEMBER 23, 2017

My colleagues Sebastian Soler , Steven Greenberg and I recently launched a new online community, PEVCTech.com , exclusively for PE/VC investors; engineers who work at PE/VC funds; and other technologists who specialize in working on this problem. Many tools designed for B2B marketing in general are also relevant to investors.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. To that point, a well-run telesales operation will be super metrics-driven. I''ll discuss each one below. 1) Enterprise Sales. Scaling is Hard.

Sales 50

Sales Technical Review Software Review B2B 50

ConversionXL

AUGUST 10, 2021

This article assumes you: Already deeply know your audience and have conducted research to understand what types of posts will resonate with them Have a solid brand messaging strategy in play, so you can emulate relevant, customer-centric content on social Have clearly defined goals tied to measurable metrics (e.g.

Metrics 152

Metrics Audience Curation Algorithm 152

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Advocacy: the customer becomes a brand advocate and spreads the word about your product to their community and through online reviews. trillion in 2021, up from $1.3 trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

I wish the modern startup community would understand the mindset that gets a company to this point, and resist it. Few B2B companies can truly claim “viral growth” characteristics. Another way to think about these solutions is that a SaaS business cannot have static fundamental metrics.

Business Model 335

Business Model .Net Revenue IPO 335

Duct Tape Marketing

JULY 31, 2014

If you are a B2B product or service, then start with Twitter. Measure, analyze and adapt: As you start building out your presence and community, make sure you are using data to determine what’s working and what’s not and track your progress. Use metrics to set a baseline and track progress.

Social Media 37

Social Media Media Social Network Cloud 37

ConversionXL

JANUARY 31, 2014

Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. You need to look at a metric, ask “so what?” – and have an answer.”. For Brookdale – a community for senior citizens – sticking with video would have cost them $108,000 in monthly revenue.

Analytics 134

Analytics Video Matching Conversion 134

Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. No metrics, data pukes, guidance on creating every more reports. A good thing. Non-Ecommerce.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”. Social media platforms (e.g.,

B2B 103

B2B Social Media Channel Audience 103

Occam's Razor

JANUARY 6, 2010

No longer can tools or "analysts" just puke 15 metrics on a report and hope to survive. If you have not been exposed to statistics perhaps you can take a class at a local community college or university. It is that important (especially if you are a non-ecommerce b2b government peaceful protest photo sharing website).

Analytics 99

Analytics Web Campaign PPC 99

Up and Running

JANUARY 18, 2021

That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. The company’s treatment of workers, delays, and closer looks at its business practices are causing small communities to look elsewhere.

eCommerce 150

eCommerce B2B Forecast Demand 150

Duct Tape Marketing

AUGUST 24, 2017

And we’re gonna talk about her latest book, “Predictable Prospecting, How to Radically Increase Your B2B Sales Pipelines.” That really, it hasn’t been debunked yet, but I do have 48% of my community do all roles. ” So, Marylou, thanks for joining us. John Jantsch: That’s Maryloutyler.com?

Sales 36

Sales Conversion Revenue Email 36

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B customers are ready to buy. It builds brand equity with its entrepreneur audience by sharing helpful resources and creating a community of like-minded business builders. HubSpot built brand equity through community-building, blog posts, social media marketing , and its HubSpot Academy.

Equity 94

Equity Marketing Social Media Software Review 94

Ben's Blog

MAY 15, 2020

What are those metrics? Andrew : If you are a travel company right now, I think you’re seeing very specific metrics dropping. As a result of that, all of those metrics go up. People saying, “This is what’s happening to B2B SaaS or this is what’s happening to this category.”

Founder 36

Founder Conversion Technical Review Cash Position 36

The Next Web

JANUARY 13, 2014

The app’s growth presents an ongoing opportunity for both B2B and B2C businesses looking to increase visibility among existing and potential customers. Engagement on the shared photos in the form of likes and comments from the advocates following, your following on the app and the greater Instagram community as a whole.

Campaign 147

Campaign Social Media B2C Metrics 147

Rob Go

OCTOBER 14, 2012

9 that are B2B. In either case, it’s a decent enough quantitative metric and an interesting data point at this stage in the portfolio’s progress. Stepping back to the big picture, it’s remarkable to see how quickly things change in the VC and entrepreneurial community. We have 9 investments that are consumer.

New Hampshire 50

New Hampshire Croatia Omaha Portfolio 50

Startup Lessons Learned

MAY 14, 2009

Im open to being the coffee and snack technician :-) On another note, I live in Atlanta and believe that we have a strong enough start-up community that would greatly benefit from your lessons learned. I have contacts within the university and entrepreneurial communities and would be happy to help you set up something if interested.

Lean 60

Lean San Francisco Continuous Deployment Software Review 60

ConversionXL

APRIL 28, 2020

We had built the world’s largest open-data community but—like so many startups—didn’t have a clear product-market fit. . To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. It wasn’t quite a flip from B2C to B2B, but it was close.

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

JUNE 23, 2019

Many companies (not just B2B) don’t reveal their prices, and make people get in touch instead. The WOT user community has rated millions of websites. Signs of community. Stanford); Attack Resistant Trust Metrics (Raph Levien, UC Berkeley) Understanding How Internet Users Make Sense of Credibility (Miriam J.

Reputation 132

Reputation Caching Design Community 132

ConversionXL

NOVEMBER 4, 2020

Based on unique metrics and behaviours, you can identify when and where the user is most likely to upgrade, and tailor your marketing accordingly. Bonus: Don’t forget to highlight and build your community. Build a great community, and then conversions will just happen. Marketing Manager Erin Barber at Simplaex.

Conversion 103

Conversion Email eCommerce Community 103

Cracking the Code

JANUARY 28, 2008

Eloqua is bringing this revolution to the B2B marketers by providing on-demand applications and best-practice expertise for B2B marketers to execute, automate and measure effective marketing programs that drive revenue. Let me introduce other material that may be good for our community. Online marketing changed it. Newer Post.

Software Review 48

Software Review Technical Review Los Angeles Europe 48

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. 50% of B2B decision-makers use YouTube to research purchases, and 70% of viewers bought from a brand after seeing it on YouTube. Tap into niche communities to further understand the questions your audience is asking. It’s a masterclass in B2B storytelling.

Audience 122

Audience Technical Review Social Media Campaign 122

Up and Running

NOVEMBER 23, 2021

Frequently used by the top names in eCommerce communities, 3PL or the ‘Third-Party Logistics’ model is just as the name suggests. The 3PL businesses are known to provide an array of customized solutions like B2B processing, temperature-based storage, custom packaging , and more.

eCommerce 110

eCommerce Customer Retention Reputation 110

David Teten

DECEMBER 3, 2019

To learn more about this space, I suggest join an online community I co-founded, PEVCTech. . Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. The 11 Steps of Investing in Private Companies.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78