View from Seed
OCTOBER 24, 2019
Experienced founders: B2B. For an experienced founder building in B2B, the round to skip is the pre-seed. The reason is that b2b fundraising is largely driven by data and metrics, and pre-seed dollars usually don’t get you to many meaningful data points.
VC Cafe
JULY 26, 2020
Ditch the business plan and when assumptions are proven wrong, pivot Customer Development: Build a product your customers want (vs. what you think they might need) by talking to customers and testing every aspect of the product features, pricing, etc. Single users can test enterprise software using a credit card.
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View from Seed
SEPTEMBER 11, 2019
Pre-launch customer development data is another way, sometimes in the form of user surveys for consumer companies or interviews with potential beta customers for B2B businesses. One of our portfolio investments, a B2B SaaS company, was a pre-product startup at the time of the seed round. B) Post-Product Companies.
YoungUpstarts
OCTOBER 10, 2012
Consider the superb results companies are getting from this new way of thinking about customers: - Customer salespeople achieved, in effect, 80 percent close rates for Salesforce.com , which was key in growing their business in the face of much bigger, better-funded competitors. - Wrong message, wrong audience.
ConversionXL
JULY 3, 2014
With only 6% of senior executives believing that their companies understand their customers’ needs extremely well, it’s no wonder why customer acquisition and retention has become a substantial problem. The Case For Building Customer Personas Out Of Data-Driven Research. What Customer Personas Are NOT.
steveblank.com
JULY 8, 2011
Reply steveblank , on September 16, 2009 at 7:00 pm said: Greg, The Google Group “Lean Startup Circle&# at [link] is a wonderful repository of Customer Development/Lean Startup success and failure. It’s more reference material. Thus, these pages. I’ll add more as time goes on. Can we touch base on this.
ConversionXL
JULY 1, 2014
Who you survey will be largely be dependent on the outcome you’re looking for & the customer segments you’ve set up. If you want to start a loyalty program to improve customer retention , survey frequent buyers. If you want to start a VIP program for top spenders, survey customers who spend a lot of money with you.
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