ConversionXL
MAY 27, 2022
However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Using this metric on your white papers, case studies, and videos is setting yourself up to fail. Stage 5: Maximize your content’s ROI with well-oiled distribution.
YoungUpstarts
OCTOBER 2, 2014
A lot of marketers are doing well in terms of authoring and distributing their content. With your blog posts, white papers, eBooks, videos, slideshows and more all in one place, you can then organize it all into custom streams that give your audience a clear path to consume the content they want by topic, type or whatever you decide.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Seeing Both Sides
JULY 11, 2013
Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. I''ll discuss each one below. 1) Enterprise Sales. It is all about (highly qualified) leads, leads, leads.
Occam's Razor
JANUARY 20, 2010
We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Ready for the next step?
ConversionXL
MAY 27, 2022
In his CXL B2B demand generation course , ProductLed’s Ramli John recommends answering the following questions to get a clear idea of which approach makes sense: 1. A busy parent running a business in their spare time, for example, may not have time to consume a 70-page white paper. Do we sell to large enterprise companies?
www.foliomag.com
JULY 31, 2012
B2B: Business Media. White Papers. B2B Publishing. Mix of B2B and Consumer Pubilshing. Distribution. Paper Merchants. Post a Job. -->. --> By Topic. Audience Development. Assn/Non-Profit. City & Regionals. CMS Insights. Consumer Media. Design & Production. Digital Editions. eMedia & Technology.
Mike Michalowicz
FEBRUARY 11, 2013
You can also print off coupons for their Human Resource department to distribute, or send them a digital coupon they can email to employees to print off. Then write a white paper. Don’t have the time, knowledge or expertise for a white paper? Write For A Trade Magazine. cost = $0 other than some time).
Expert insights. Personalized for you.
124 
Let's personalize your content