B2B eCommerce Sales Cycle Software 
ConversionXL
NOVEMBER 3, 2016
Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. It’s called Optimizing for B2B.
Hippoland
SEPTEMBER 28, 2018
We recently announced at Hustle Fund that we will start investing in Southeast Asian software startups, and my new business partner Shiyan Koh, who just moved back home to Singapore, will be leading the charge on that. B2B, for example, hasn’t even even really started as a category yet. And that sales cycle can be long.
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Hippoland
SEPTEMBER 28, 2018
We recently announced at Hustle Fund that we will start investing in Southeast Asian software startups, and my new business partner Shiyan Koh, who just moved back home to Singapore, will be leading the charge on that. B2B, for example, hasn’t even even really started as a category yet. And that sales cycle can be long.
ConversionXL
NOVEMBER 5, 2020
Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Most B2B buyers know this. About 18 months later, we pivoted our messaging to evolve beyond digital PR.
ConversionXL
MAY 19, 2016
Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. It’s only going to get more complicated and it’s important to have the right analytics software that can handle it. All of the dots associated with each step of the funnel create a tornado.
ConversionXL
DECEMBER 8, 2015
Similarly, if you ran an eCommerce site, you could experiment with running the billing address before the shipping, or vice versa. Picture that you’re running a SaaS company that sells form analytics software. The more we try to move people away from talking to our B2B reps, the less money we make and it is dramatic (and also a -.81
ConversionXL
MAY 8, 2019
Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc. Yet the average ecommerce conversion rate is between 1 and 3%. The overwhelming majority of ecommerce site visitors are non-purchasers. calls to action and sales-focused product pages alone.
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