ConversionXL

NOVEMBER 23, 2022

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Those tactics allow you to fit within a unique JTBD (“job to be done”) framework. One of the key aspects to out-convert competitors and get in that JTBD framework is using effective messaging.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

MAY 1, 2019

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. Using someone’s preferred learning style increases knowledge retention. Myth 1: Using someone’s preferred learning style increases knowledge retention. Prospects spend a limited amount of time on your site.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

APRIL 3, 2018

Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. What makes B2B different?

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Individuals don’t make B2B buying decisions; groups do. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. Get executive buy-in.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

MAY 8, 2019

He argues that, if factors like price and product quality are perceived as equal, the seller who’s created a relationship with a buyer will win the sale. The non-profit StoryCorps provides an interview framework (designed for students but nonetheless an excellent introduction), and there are plenty of articles on journalistic interview tips.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Hippoland

AUGUST 8, 2018

You will use your fridge for a decade or more so the retention here is high. 2) B2B startups have high margins. Sales cycles matter though. Many serial entrepreneurs tend to gravitate towards building B2B startups. B2B companies can have great unit economics. You definitely can and there are many who do.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

You will use your fridge for a decade or more so the retention here is high. 2) B2B startups have high margins. Sales cycles matter though. Many serial entrepreneurs tend to gravitate towards building B2B startups. B2B companies can have great unit economics. You definitely can and there are many who do.

Founder 48

Founder Sales Cycle Affiliate Retention 48